Sourced With Purpose. Designed To Nourish.
A NEW STYLE OF ORGANIC US INFANT FORMULA DESIGNED TO BE GENTLE ON TUMMIES
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USDA Organic & Non-GMO
The Gist: Bobbie is a certified USDA Organic Infant Formula.
The Nerdy: USDA Organic means the ingredients used to make our product had to be made without the use of GMOs (Ingredients not genetically engineered), synthetic pesticides, or fertilizers to name a few.
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Pasture Raised Dairy
The Gist: Our cows graze outside most of the year.
The Nerdy: Our pasture-raised organic milk comes from cows that spend an average of 42% more time on pasture than USDA organic requirements.
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DHA Omega-3
The Gist: Good brain oils.
The Nerdy: DHA is a fatty acid that supports brain and eye development in little ones. Bobbie’s DHA is sustainably sourced, algae-based and extracted using water, not hexane.
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Fats (With Coconut Oil)
The Gist: A necessary nutrient.
The Nerdy: This organic fat blend provides essential fatty acids and is modeled after the average fat profile of breast milk. Bobbie has Organic Coconut, Sunflower or Safflower, and Soybean oil.
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Whey & Casein
The Gist: Easy to digest.
The Nerdy: Cow’s milk protein has a 20:80 whey to casein ratio, mature breast milk on average has a 60:40 whey to casein ratio. Bobbie’s whey to casein ratio is 60:40. Since whey is easier to digest, this ratio supports gentle digestion.
We're even prouder of what we left out
European Style Recipe
Bobbie’s infant formula is inspired by the EU and meets the U.S. FDA's nutritional requirements.

Parenting Is Complicated,
Formula Shouldn’t Be.
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Try Bobbie!
Try it, love it, and then replenish it.
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Free shipping.
Easy on the mind (and wallet) when you sign up for monthly bundles.
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Easily pause, edit, or cancel anytime.
Because feeding journeys evolve.
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Get support from our Support + Wellness team.
Text any of your Bobbie questions to one of our experts: 415-854-2500
We Are
Scientists.
Moms.
Innovators.
Doctors.

We Are
Scientists.
Moms.
Innovators.
Doctors.
Bobbie is the only female-founded and mom-led infant formula company in the U.S. Our team is made up of scientists, regulatory experts, marketers, and innovators who struggled to breastfeed exclusively. United in our disappointment of the current infant formula options in the U.S., we were determined to bring another option to market for our babies, and yours.
Our StoryThe buzz on Bobbie
Parents and Experts Get Excited for Bobbie
Ready to Try Bobbie?
Bobbie's filled 3,250 bottles and counting to nourish babies across the U.S. Tell us how you're feeding your baby, and we'll tell you how much Bobbie you'll need.

We felt so strongly about ending the
judgement, we wrote this Bobbie ballad.
Because why not?
Is it liquid gold straight from the nips?
Or frozen, defrosted and right to the lips.
Cold from the fridge?
Warmed up just right?
Or topped up with a scoop of powder to get you both through the night.
Or perhaps you’re full formula- guess what? That too, is okay.
Because we believe if your baby is milk drunk, full, and well nourished.
And you, mom, are healthy, happy and can flourish.
judgement or shaming. Coldly.
So whatever you bottle.
We ask...
You Bottle Boldly.
-Bobbie.