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Grass-fed Whole Milk Infant Formula

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  • Baby sitting next to a container of Bobble whole milk infant formula with promotional text on a beige background.
  • Baby holding a Bobbie Whole Milk Infant Formula can with text about brain development and ingredients on a beige background.
  • Text detailing the sourcing of ingredients in a product, including grass-fed milk, organic expeller-pressed oil blend, and plant-based DHA.
  • Bobbie brand text on a grassy background with a no list of food additives.
  • Bobbie mom holding a baby with a blue background and text about clean ingredients and trust.
  • Grass-fed Whole Milk Infant Formula
  • Bobbie factory exterior with quality control testing services listed.
  • Advertisement for Bobbie Blend with a baby and product packaging on a beige background
  • "We created Bobbie so that you can feed with confidence."

Grass-fed Whole Milk Infant Formula

For whole milk nutrition, less than $1 per bottle.

  • Brain-boosting benefits

  • Designed to support softer poops for a happier baby

  • More whole milk fat fewer added oils

Recipe:

Select Your Formula

Organic Whole Milk Our closest to breastmilk Grass-fed Whole Milk Grass-fed whole milk nutrition Organic Gentle For fuss, gas and crying Organic Original Our tried-and-trusted
Quantity:
Select your quantity.
Order Type
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  • Year-one formula supply, guaranteed

  • Over 2,000 quality checks

  • Clean and simple ingredients

*See full offer Terms and Conditions

Description

Complete infant nutrition—from newborn to year one. Bobbie Whole Milk Infant Formula is made with whole milk—delivering more natural milk fat and less oils.

Made with a breast milk-inspired fat blend to support softer stools and DHA, Choline, and naturally-occurring MFGM from whole milk to support brain development.

Clean Label Project certified and made without palm oil, palm olein oil, soy allergens, or alternative sugars.

For optimal dissolvability, we recommend preparing Bobbie with warm water, slightly warmer than room temperature.

Water used for mixing infant formula must be from a safe source, like distilled, purified, or nursery water. If using tap water, bring to a rolling boil for one minute and let cool for no more than 30 minutes. That being said, before using tap water, please check with your baby’s pediatrician for your baby’s unique safety needs. Learn how to make a formula bottle.

These recommendations are based on normal growth patterns for healthy term infants and are provided as general guidance to estimate how much Bobbie to order, always consult your infant’s healthcare provider to ensure your child's unique needs are being met.

The amount of formula and/or breast milk your baby needs will vary as they grow. And although there is no custom guide, a baby feeding chart can help minimize guesswork.

Check out Bobbie's in-depth feeding guide that provides bundle recommendations based on daily intake data collected from hundreds of thousands of Bobbie parents!

Peace of mind in every batch.

We don't just say your batch is safe. We show it.

Your Bobbie can clears 2,000+ safety checks before it leaves our facility. That’s why Consumer Reports named us a “Top Choice" formula. Here's a snapshot of the tests passed. Learn More

Nutrient Level Screening

Confirms infant nutritional standards are met.

Passed 

Organoleptic Screening

Confirms sensory quality like sight, smell, touch, and taste.

Passed 

Heavy Metal Screening

Confirms non-detectable levels of heavy metals like lead, arsenic, cadmium, and mercury.

Passed 

Pathogen Screening

Confirms batch is free from harmful pathogens like cronobacter and salmonella.

Passed 

SRC Screening

Confirms no potential spore-forming bacteria including C-bot (the bacteria that causes infant botulism) is present.

Passed 

All sales are final. Bobbie does not accept returns, exchanges, or issue credit for unused products for safety and quality reasons. If you have received a damaged product, let us know here. If you believe your order is incorrect, please get in touch with us at hello@hibobbie.com within 14 days of the date of purchase so we can make it right.

“I'm so excited to see a whole milk formula that is manufactured here in the US and has a grass-fed recipe that combines all of the support of DHA, Choline, and Whole Milk in every bottle to support brain development.”

Lauren Crosby, MD, FAAP

Parent trusted. Baby approved.

Major fuel for little minds

Combines choline, naturally-occurring milk fat globule membrane (MFGM) from whole milk, and EU-levels of DHA to support brain development.

Designed to support softer stools

The breast milk inspired fat blend found in whole milk means less straining for them and less stress for you.

Some brands pick one premium dairy. We chose two.

It starts on small American family farms, where organic, grass-fed cows graze on open pasture—no GMO feed, no GMO corn—the way farmers have been doing it for generations. Then we go a little further, all the way to the rolling green hills of New Zealand, where cows graze year-round on some of the cleanest land on earth.

More natural milk fat, less added oils

Babies need fat for calories and brain growth! Naturally-occurring fat in whole milk provides fatty acids like those found in breast milk and reduces the need for fat from vegetable oils.

Just what your baby needs—
and nothing they don't.

Inside bobbie's whole milk baby formula

See All The Ingredients

organic grass-fed whole milk

Naturally-occurring fat from whole milk provides fatty acids like those found in breast milk—that means less fat from plant-based oils.

100% lactose

Made with the primary carbohydrate source in breast milk

whey protein

Our protein blend features a 60:40 whey-to-casein ratio (just like breast milk) to support healthy comfortable digestion.

Organic Expeller-Pressed Fat Blend

Organic fat blend

Our expeller-pressed, plant-based oils provide the fatty acids your baby needs without GMOs, pesticide residues, or inorganic chemical solvents.

MFGM

Naturally-occurring milk fat globule membrane (MFGM) from whole milk to support brain development.

Iron

iron

Our 1.2 mg/serving of Iron meets strict European standards to support the production of red blood cells, muscle cells and metabolism.

  • organic grass-fed whole milk

    Naturally-occurring fat from whole milk provides fatty acids like those found in breast milk—that means less fat from plant-based oils.

    Organic Expeller-Pressed Fat Blend

    Organic fat blend

    Our expeller-pressed, plant-based oils provide the fatty acids your baby needs without GMOs, pesticide residues, or inorganic chemical solvents.

  • 100% lactose

    Made with the primary carbohydrate source in breast milk

    MFGM

    Naturally-occurring milk fat globule membrane (MFGM) from whole milk to support brain development.

  • whey protein

    Our protein blend features a 60:40 whey-to-casein ratio (just like breast milk) to support healthy comfortable digestion.

    Iron

    iron

    Our 1.2 mg/serving of Iron meets strict European standards to support the production of red blood cells, muscle cells and metabolism.

See what parents are saying.

Overall rating: 4.6780486 / 5 from 820 reviews.

AI Generated Review Summary

Bobbie Whole Milk Infant Formula is praised for its smooth consistency, clean ingredients, and effective weight gain support. Customers appreciate its natural milk fat content, absence of palm oil and soy allergens, and the seamless transition from breast milk. The formula is also noted for its exceptional quality and positive impact on baby's health.

Summary topics

  • Spit-Up Prevention: 5%
  • Brand Reputation: 4%
  • Weight Gain Support: 4%
  • Formula Quality: 46%
  • Clean Formula Option: 3%

Review topics: ["quality","weight","feel","formula","customer service","shipping","daughter","bobbie","packaging","price point","support","baby","texture","size","relief","issues","skin","ingredients","transition","milk","spit","brand","bottle","gas","option","subscription","taste","son","choice","smell"].

Review highlights

  • "Our baby absolutely LOVES this formula and downs every single bottle we give him!" — Justine C.
  • "My baby loves this formula and i love the clean ingredients with no added nonsense like other brands." — L. W.
  • "Within a few feeds, our baby was much happier, with no more gas, easier poops, and almost no more spit up!" — Peighton H.

Reviews

Love it!

"We love Bobbie! After my supply dropped, we started supplementing with formula and our baby was so sick and had reflux constantly. Feeding was so stressful. We switched to Bobbie and immediately the symptoms went away! It’s amazing quality and the cute look of the cans are a plus too!"

— Haley (5/5)

Love

"I highly recommend this whole entire line! All of their formulas have been so great for my baby and has been adjusting to it well. They have all the nutritional factors in their product and I did a lot of research and this is the best, cleanest, most nutritious formula that is closest to EU standards. They pretty much follow all those standards. Being a first time mom trying to find a formula was a little nerve-racking, but Bobbie made me feel super confident in my decision"

— Bianca R. (5/5)

Impressed with this formula

"I work in food safety and grilled lots of formula options when I finally became pregnant and wanted a backup in case breastfeeding didn't work out. Bobbie Whole Milk ticked all the boxes for me and I found it to be reasonably priced for the value. I knew I wanted my baby to get the fats from whole milk and that the formula I bought needed to really vet their ingredients and have high testing standards. I began supplementing with Bobbie and now my 9 month old gets formula and lots of solids. She's super smart, very strong and I'm glad I found a formula that made me feel okay that breastfeeding didn't work out."

— Samantha H. (5/5)

I love Bobbie, and my

"I love Bobbie, and my baby loves it too. I’m super happy with the ingredients, and the fact it’s made in the USA. My baby does so well with it. The subscription aspect is another perk! I love not having to worry about if I am going to run out of formula, it just shows up!"

— Miranda (5/5)

Best for my baby

"My baby was struggling was certain brands and others are always out of stock at the store. When switching to Bobbie it gave me reassurance that my baby will have a happy full tummy while also saving money and able to provide."

— Zoe T. (5/5)

Great formula!

"I’ve used Bobbie formula for both of my boys. I started using it as combination feeding and never had any problems with the transition to just formula from breastmilk. It was gentle on their stomachs and super easy to switch to. I love their ingredient policy and have a peace of mind knowing I trust Bobbie to provide the best for my babies!"

— Kaitlyn (5/5)

5 stars!

"We tried this after finding our son had a tongue tie and struggled to latch at the breast and after having tried a different brand that seemed to hurt his tummy, cause severe spit up episodes, and just general discomfort. He stopped spitting up unless he overate, has gained weight beautifully, and honestly, I just appreciate the brand's message and overall reach in the community."

— Michaela (5/5)

Great formula for weaning!

"I was looking for a formula to switch to as I was weaning my 9 month old and came across Bobbie. He tolerated it very well and made the switch very simple. He’s always very excited for his bottles and I’m glad Bobbie had a whole milk option for us for weaning."

— Hayley (5/5)

Amazing formula

"Love this formula! Started it to supplement breast milk when my supply dipped and my baby loves it and has absolutely no issues with it, like she had previously with some other formulas."

— Mary H. (5/5)

Favorite formula!

"As a first-time, combo-feeding mom, we love Bobbie! When I’m not using breastmilk, I’m so thankful to have quality formula to feed my baby."

— Grace R. (5/5)

Q&A

Bobbie Whole Milk Baby Formula

Bobbie's Grass-fed Whole Milk Infant Formula is crafted with premium ingredients to support your baby's nutritional needs from day one. Made with grass-fed whole milk, our formula offers essential nutrients, proteins, and healthy fats with less oil that mimic breast milk to nurture your baby’s growth and development. Bobbie is committed to providing a clean, complete, and balanced formula that is gentle on little tummies, supporting softer stools, without artificial additives, corn syrup, or palm oil. Our formula is non-GMO, ensuring your baby gets only the best. Discover the benefits of Bobbie’s Grass-fed Whole Milk Infant Formula today.

Bobbie Grass Fed Whole Milk Baby Formula FAQs

Bobbie Grass-Fed  Whole Milk Infant Formula is a great everyday starting point for most babies. If your baby is dealing with fussiness, gas, or crying, Bobbie Gentle Formula is designed with partially broken-down proteins for easy digestion. You can always switch as your baby’s needs change. Not sure where to start? Take our Find My Baby Formula Quiz.

Both of our whole milk infant formulas deliver complete infant nutrition from day one to year one. Although our Whole Milk Infant Formula is made with organic, purposefully sourced ingredients—it does not officially have the USDA Organic Certification, and our Organic Whole Milk Infant formula does. If you are looking for whole milk infant nutrition at our best value, try our traditional Whole Milk recipe.

Bobbie is thoughtfully designed to reflect key nutritional qualities of breast milk—including lactose as the primary carbohydrate, a balanced milk-based fat profile, and the same 60:40 whey-to-casein ratio. No formula can perfectly replicate breast milk, but Bobbie is made with ingredients chosen to support your baby's complete nutrition from day one to year one.

USDA Organic baby formula is made without synthetic pesticides, GMOs, or certain additives, which many parents prefer.

Absolutely! Bobbie is safe for newborns and can be used from day one. It meets strict FDA standards, is manufactured right here in the U.S., and provides the complete nutrition your newborn needs to grow and thrive. Want to learn more about our safety standards? Check out our  Bobbie Formula Safety page for newborn formula preparation.

Bobbie Whole Milk Infant formula is clinically crafted with 100% grass-fed whole milk and Clean Label Certified. Packed with MFGM** for brain support and designed for easy digestion, just like breast milk—for around a buck a bottle.

No, you don’t need a subscription to use Bobbie. Trying Bobbie for the first time? Save 50% off a Starter Bundle or try a can with a one-time purpose. You can also find Bobbie nearby in-store using our Store Locator. 

However, subscribing is our most affordable and convenient option. Get 10% off and save on free shipping every month. Plus, you can pause, cancel, or modify your subscription at any time.