• Grass-fed Whole Milk Infant Formula
  • Grass-fed Whole Milk Infant Formula
  • Grass-fed Whole Milk Infant Formula
  • Grass-fed Whole Milk Infant Formula Label
  • No Soy Fat Blend
  • No Palm Oil
  • No Persistent Pesticides
  • No Corn Syrup
  • No Maltodextrin
  • No Filler
  • Non GMO

Grass-fed Whole Milk
Infant Formula

A whole milk baby formula with more natural milk fat and less oils. Made with a breastmilk-inspired fat blend to support softer stools and DHA, Choline, and naturally occurring MFGM to support brain development.

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  • Choline, naturally occurring MFGM**, and DHA for brain development

  • Designed to support softer stools for a happier baby

  • More natural milk fat, less added oil

**Naturally occurring MFGM from Whole Milk

Ingredients
LACTOSE, ORGANIC WHOLE MILK, ORGANIC WHEY PROTEIN CONCENTRATE, ORGANIC HIGH OLEIC (SAFFLOWER OR SUNFLOWER) OIL, ORGANIC LOW ERUCIC ACID RAPESEED OIL, ORGANIC COCONUT OIL, ORGANIC LINOLEIC (SUNFLOWER OR SAFFLOWER) OIL, ORGANIC NONFAT MILK, LESS THAN 1%: ORGANIC LOW ERUCIC ACID RAPESEED LECITHIN, SCHIZOCHYTRIUM SP. OIL*, MORTIERELLA ALPINA OIL**, POTASSIUM CITRATE, SODIUM PHOSPHATE, CALCIUM CARBONATE, POTASSIUM CHLORIDE, MAGNESIUM CHLORIDE, POTASSIUM HYDROXIDE, CALCIUM HYDROXIDE, SODIUM CHLORIDE, POTASSIUM BICARBONATE, FERROUS SULFATE, ZINC SULFATE, CUPRIC SULFATE, MANGANESE SULFATE, POTASSIUM IODIDE, SODIUM SELENITE, CHOLINE BITARTRATE, ASCORBIC ACID (VITAMIN C), ASCORBYL PALMITATE, INOSITOL, L-CARNITINE, MIXED TOCOPHEROLS CONCENTRATE, dl-ALPHA TOCOPHERYL ACETATE (VITAMIN E), NIACINAMIDE (VITAMIN B3), CALCIUM PANTOTHENATE, VITAMIN A PALMITATE, RIBOFLAVIN (VITAMIN B2), THIAMINE HYDROCHLORIDE (VITAMIN B1), PYRIDOXINE HYDROCHLORIDE (VITAMIN B6), FOLIC ACID, PHYTONADIONE (VITAMIN K), BIOTIN, CHOLECALCIFEROL (VITAMIN D3), CYANOCOBALAMIN (VITAMIN B12). CONTAINS MILK. 

* A source of docosahexaenoic acid (DHA)
** A source of arachidonic acid (ARA)

Nutrition Facts Panel
Diluted: Each 5fl. oz (150 mL) contains 100 calories.
Nutrients per 100 calories:

PROTEIN g
2.0
FAT g
5.3
CARBOHYDRATE g
11
WATER g
136
LINOLEIC ACID mg
620
VITAMINS:
VITAMIN A IU
300
VITAMIN D IU
75
VITAMIN E IU
2
VITAMIN K mcg
8.3
THIAMINE (VITAMIN B1) mcg
100
RIBOFLAVIN (VITAMIN B2) mcg
150
VITAMIN B6 mcg
63
VITAMIN B12 mcg
0.2
NIACIN mcg
1000
FOLIC ACID (FOLACIN) mcg
15
PANTOTHENIC mcg
450
BIOTIN mcg
3
VITAMIN C (ASCORBIC ACID) mg
9
CHOLINE mg
25
INOSITOL mg
24

MINERALS:

CALCIUM mg
63
PHOSPHORUS mg
42
MAGNESIUM mg
7
IRON mg
1.2
ZINC mg
0.75
MANGANESE mcg
5
COPPER mcg
71
IODINE mcg
15
SELENIUM mcg
3
SODIUM mg
27
POTASSIUM mg
110
CHLORIDE mg
65

To prepare Bobbie formula, add one unpacked, level scoop of powder for every 2 fl. oz. of warm water (100ºF). Always add water first, then powder, and shake to mix thoroughly. Learn how to make a formula bottle here.

These recommendations are based on normal growth patterns for healthy term infants and are provided as general guidance to estimate how much Bobbie to order, always consult your infant’s healthcare provider to ensure your child's unique needs are being met.

The amount of formula and/or breast milk your baby needs will vary as they grow. And although there is no custom guide, a baby feeding chart can help minimize guesswork.

Click here for Bobbie's in-depth feeding guide that provides bundle recommendations based on daily intake data collected from hundreds of thousands of Bobbie parents!

Development
Our recipe and ingredient choices are backed by clinical studies/the latest science to support the growth and development of healthy full term-babies.

Trusted Manufacturing
We take pride in our ability to produce Bobbie formula in-house at our Ohio facility, complemented by longstanding partnerships with trusted co-manufacturers that are known for their decades-long commitment to safety.

Rigorous Testing
Ensuring safety and quality is our top priority. We conduct 2,000 minimum quality checks, including rigorous heavy metal testing, to meet our stringent standards, as well as Clean Label Purity Award criteria.

Product Security
We take extra steps to ensure the product we make is exactly the product you receive. We track all products through manufacturing, packaging, and shipping to your door.

How We Keep Our Infant Formula Safe

  • 2,000 quality checks
  • Tamper evident cans
  • Meets FDA requirements for nutritional and quality standards
  • Product traceability
  • Clean Label Purity Award & Pesticide Free Certification


Click here for more about our safety.

All sales are final. Bobbie does not accept returns, exchanges, or issue credit for unused products for safety and quality reasons. If you have received a damaged product, let us know here. If you believe your order is incorrect, please get in touch with us at hello@hibobbie.com within 14 days of the date of purchase so we can make it right.

“I'm so excited to see a whole milk formula that is manufactured here in the US and has a grass-fed recipe that combines all of the support of DHA, Choline, and Whole Milk in every bottle to support brain development.”

Lauren Crosby, MD, FAAP

  • No Soy Fat Blend
  • No Palm Oil
  • No Persistent Pesticides
  • No Corn Syrup
  • No Maltodextrin
  • No Filler
  • Non GMO

Major fuel for little minds

Combines choline, naturally-occurring milk fat globule membrane (MFGM) from whole milk, and industry leading levels of DHA to support brain development.

Designed to support softer stools

The breast milk inspired fat blend found in whole milk means less straining for them and less stress for you.

More natural milk fat, less added oils

Babies need fat for calories and brain growth! Naturally-occurring fat in whole milk provides fatty acids like those found in breast milk and reduces the need for fat from vegetable oils.

There’s no comparison.

  • Bobbie logo Grass-fed Whole Milk
  • Enfamil logo NeuroPro
  • Kendamil logo Classic

  • Whole Milk fat

    Less vegetable oil

  • Clean Label Project
    Purity Award

  • Nutrient dense grass-fed milk

  • Designed for softer stools

    Breast milk inspired fat blend

  • Brain boosting support

    Industry leading DHA levels

  • Comfortable digestion

    60:40 Whey:Casein ratio

  • No soy allergens

  • No palm oil

There’s more where that came from. See the full comparison

Just what your baby needs— and nothing they don't.

what’s inside bobbie
grass-fed whole milk baby formula?

See All The Ingredients

organic grass-fed
whole milk

Naturally-occurring fat in whole milk provides fatty acids like those found in breast milk, and reduces the need for fat from plant-based oils.

100% lactose

Our formula is made with lactose, the primary carbohydrate source in breast milk.

whey protein

Like mature breast milk, our protein blend features a 60:40 whey to casein ratio to support healthy comfortable digestion.

Organic Expeller-Pressed Fat Blend

Organic fat blend

Our expeller-pressed, plant-based oils provide the fatty acids your baby needs without GMOs, pesticide residues, or inorganic chemical solvents.

MFGM

Naturally-occurring milk fat globule membrane (MFGM) from whole milk to support brain development.

Iron

iron

We base our iron serving of 1.2 mg on European standards to support the production of red blood cells, muscle cells and metabolism.

  • organic grass-fed
    whole milk

    Naturally-occurring fat in whole milk provides fatty acids like those found in breast milk, and reduces the need for fat from plant-based oils.

    Organic Expeller-Pressed Fat Blend

    Organic fat blend

    Our expeller-pressed, plant-based oils provide the fatty acids your baby needs without GMOs, pesticide residues, or inorganic chemical solvents.

  • 100% lactose

    Our formula is made with lactose, the primary carbohydrate source in breast milk.

    MFGM

    Naturally-occurring milk fat globule membrane (MFGM) from whole milk to support brain development.

  • whey protein

    Like mature breast milk, our protein blend features a 60:40 whey to casein ratio to support healthy comfortable digestion.

    Iron

    iron

    We base our iron serving of 1.2 mg on European standards to support the production of red blood cells, muscle cells and metabolism.

Bobbie Grass-fed Whole Milk Baby Formula FAQS

  • Wash your hands, bottles, and accessories in hot, soapy water before making formula.
  • Add warm water (100ºF) to the bottle.
  • For every 2 fl. oz. of water, add one unpacked, level scoop of Bobbie. Level the scoop by tapping it on the side of the can to knock off the excess powder, or use a clean knife to scrape off the extra powder.
  • Add the scoop back to the can and cover your can of Bobbie with its lid!
  • Cap the bottle and shake gently until the powder is completely dissolved.
  • Use prepared infant formula within 2 hours of preparing it. Once feeding starts, throw away any formula your baby does not finish within 1 hour. Don’t refrigerate leftover formula to save it for later.

Learn more about preparing your formula with tap water here.

One can of Bobbie makes approximately 23 four ounce bottles of formula. How quickly you go through a can will depend on your baby’s eating habits and needs!

You can store a freshly prepared and untouched bottle of Bobbie at room temperature for up to 2 hours or in the refrigerator for up to 24 hours. Once feeding has begun, discard the bottle after 1 hour. Don’t refrigerate leftover formula to save it for later.

Learn more about baby formula preparation here.

We keep the recipe simple and nutritionally complete with what your baby needs to thrive—carbohydrates, fats, milk proteins, and vitamins and minerals. The main difference between Bobbie Whole Milk formula and our other formulas is Bobbie Whole Milk Infant Formula contains fat from whole milk in addition to plant-based oils. Bobbie Organic Infant Formula and Bobbie Organic Gentle infant formula contain a fat blend composed exclusively of plant-based oils.

In infancy, poop frequency is often less important than stool texture! Bobbie Grass-Fed Whole Milk is designed to support soft stools with a whey-predominant recipe (60/40 whey-to-casein protein ratio), no palm oil, and natural milk fat.

Need additional support? In  study, the probiotic strains found in Bobbie Organic Probiotic Drops were shown to support better stool consistency after three weeks of use.

Many babies have no problem switching to a new formula, while others experience digestive changes during the transition period. Keep in mind that it can take babies around one week to fully adapt to a new formula. Things like fussiness, poop schedule, the color of poops, grunts, or spit-up might be noticeably different until your baby fully adjusts.

You know your baby best—when in doubt, we always recommend reaching out to your pediatrician to discuss.

Not sure which formula to choose? Try our baby formula quiz!

Learn more about how to choose a baby formula, here.

See what parents are saying.

Bobbie Whole Milk Baby Formula

Bobbie's Grass-fed Whole Milk Infant Formula is crafted with premium ingredients to support your baby's nutritional needs from day one. Made with grass-fed whole milk, our formula offers essential nutrients, proteins, and healthy fats with less oil that mimic breast milk to nurture your baby’s growth and development. Bobbie is committed to providing a clean, complete, and balanced formula that is gentle on little tummies, supporting softer stools, without artificial additives, corn syrup, or palm oil. Our formula is non-GMO, ensuring your baby gets only the best. Discover the benefits of Bobbie’s Grass-fed Whole Milk Infant Formula today.