Organic Whole Milk Infant Formula Starter Bundle
Introducing the first and only American-manufactured USDA Organic Whole Milk Infant Formula—and our closest to breast milk yet. No pesticides, antibiotics, chemical contaminants, or glyphosate.
What’s the difference?
Price. Organic lactose is in short supply globally, so it makes the overall product more expensive. Don't worry, we still source lactose from the highest-quality grass-fed cows, and all other ingredients are 100% USDA organic. It's the Bobbie way!
The difference is in the badge: Slide for USDA Organic or Conventional. Nutrition stays the same.
Not sure which Bobbie to try? Take our quiz.
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No hormones, synthetic pesticides, or antibiotics**
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Choline, naturally occurring MFGM†, and DHA for brain development
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Designed to support softer stools for a happier baby
**In accordance to organic practices
†Naturally occurring MFGM from Whole Milk
Ingredients
ORGANIC LACTOSE, ORGANIC WHOLE MILK, ORGANIC LINOLEIC SUNFLOWER OIL, ORGANIC LOW ERUCIC ACID RAPESEED OIL, ORGANIC WHEY PROTEIN CONCENTRATE, ORGANIC HIGH OLEIC SUNFLOWER OIL, ORGANIC COCONUT OIL, ORGANIC NONFAT MILK, LESS THAN 2% OF: ORGANIC LOW ERUCIC ACID RAPESEED LECITHIN, SCHIZOCHYTRIUM SP. OIL*, MORTIERELLA ALPINA OIL**, CALCIUM CARBONATE, CALCIUM PHOSPHATE, POTASSIUM CHLORIDE, SODIUM CHLORIDE, POTASSIUM CITRATE, L-CARNITINE, MAGNESIUM PHOSPHATE, CALCIUM ASCORBATE, CHOLINE BITARTRATE, INOSITOL, POTASSIUM IODIDE, FERROUS SULFATE, d-ALPHA TOCOPHERYL ACETATE, ZINC SULFATE, VITAMIN C PALMITATE, NIACINAMIDE, CALCIUM PANTOTHENATE, BIOTIN, VITAMIN A, THIAMIN HYDROCHLORIDE, COPPER SULFATE, RIBOFLAVIN, MIXED TOCOPHEROLS, PYRIDOXINE HYDROCHLORIDE, SODIUM SELENATE, MANGANESE SULFATE, PHYLLOQUINONE, FOLIC ACID, VITAMIN D3, VITAMIN B12. CONTAINS MILK.
* A source of docosahexaenoic acid (DHA)
** A source of arachidonic acid (ARA)
Nutrition Facts Panel
Diluted: Each 5fl. oz (150 mL) contains 100 calories.
Nutrients per 100 calories:
| MINERALS:
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To prepare Bobbie formula, add one unpacked, level scoop of powder for every 2 fl. oz. of warm water (100ºF). Always add water first, then powder, and shake to mix thoroughly. Learn how to make a formula bottle here.
These recommendations are based on normal growth patterns for healthy term infants and are provided as general guidance to estimate how much Bobbie to order, always consult your infant’s healthcare provider to ensure your child's unique needs are being met.
The amount of formula and/or breast milk your baby needs will vary as they grow. And although there is no custom guide, a baby feeding chart can help minimize guesswork.
Click here for Bobbie's in-depth feeding guide that provides bundle recommendations based on daily intake data collected from hundreds of thousands of Bobbie parents!
Development
Our recipe and ingredient choices are backed by clinical studies/the latest science to support the growth and development of healthy full term-babies.
Trusted Manufacturing
We take pride in our ability to produce Bobbie formula in-house at our Ohio facility, complemented by longstanding partnerships with trusted co-manufacturers that are known for their decades-long commitment to safety.
Rigorous Testing
Ensuring safety and quality is our top priority. We conduct 2,000 minimum quality checks, including rigorous heavy metal testing, to meet our stringent standards, as well as Clean Label Purity Award criteria.
Product Security
We take extra steps to ensure the product we make is exactly the product you receive. We track all products through manufacturing, packaging, and shipping to your door.
How We Keep Our Infant Formula Safe
- 2,000 quality checks
- Tamper evident cans
- Meets FDA requirements for nutritional and quality standards
- Product traceability
- Clean Label Purity Award & Pesticide Free Certification
Click here for more about our safety.
Bobbie offers a 30-day satisfaction guarantee. If dissatisfied, you may request a full refund within 30 days of purchase date, no return necessary. Limit one refund per Starter Bundle product. Valid only for purchases made directly through hibobbie.com. Void where prohibited. Contact hello@hibobbie.com to initiate refund. Bobbie reserves the right to modify or discontinue this guarantee at any time.
"I am excited that Bobbie is offering the first USDA and EU organic whole milk infant formula option. Bobbie Organic Whole Milk Infant Formula naturally contains MGFM, found in breast milk, along with DHA at European standards."
Bobbie organic 24 oz can
Bundle Recommendations
A baby's daily intake is as unique as they are! The best way to assess how much formula you will need on a monthly basis is to consider how many ounces of formula you will prepare each day. Read More
Just getting started? Consider how you plan to feed when choosing your bundle. Sizes can be adjusted at any time.
| Feeding journey | Daily fl oz of formula | Bundle size |
|---|---|---|
| Mostly breastmilk | 4-8 oz | 2 Cans |
| Combo feeding (about half breastmilk & half Bobbie) | 8-12 oz | 4 Cans |
| 12-16 oz | ||
| 16-20 oz | ||
| Mostly or all Bobbie | 20-24 oz | 6 Cans |
| 24-28 oz | ||
| 28-32 oz | ||
| 32-36+ oz |
| Bobbie Organic 14.1 oz Can Ingredients | Bobbie Organic 24 oz Can Ingredients |
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Organic Lactose, Organic Nonfat Milk, Organic High Oleic (Safflower Or Sunflower) Oil, Organic Canola Oil, Organic Whey Protein Concentrate, Organic Coconut Oil, Organic Linoleic (Sunflower Or Safflower) Oil, Less than 1%: Organic Canola Lecithin, Schizochytrium Sp. Oil*, Mortierella Alpina Oil**, Calcium Phosphate, Potassium Citrate, Sodium Chloride, Calcium Carbonate, Potassium Hydroxide, Potassium Phosphate, Magnesium Chloride, Potassium Bicarbonate, Ferrous Sulfate, Potassium Chloride, Zinc Sulfate, Cupric Sulfate, Manganese Sulfate, Potassium Iodide, Sodium Selenite, Choline Bitartrate, Ascorbic Acid (Vitamin C), Ascorbyl Palmitate, Inositol, L-Carnitine, Mixed Tocopherol Concentrate, dL-Alpha Tocopheryl Acetate (Vitamin E), Niacinamide (Vitamin B3), Calcium Pantothenate, Vitamin A Palmitate, Riboflavin (Vitamin B2), Thiamine Hydrochloride (Vitamin B1), Pyridoxine Hydrochloride (Vitamin B6), Folic Acid, Phytonadione (Vitamin K), Biotin, Cholecalciferol (Vitamin D3), Cyanocobalamin (Vitamin B12). Contains Milk |
Organic LACTOSE, Organic NONFAT MILK, Organic HIGH OLEIC SUNFLOWER OIL, Organic SOYBEAN OIL, Organic WHEY PROTEIN CONCENTRATE, Organic COCONUT OIL, LESS THAN 2%: ORGANIC SOY LECITHIN, SCHIZOCHYTRIUM SP. OIL*, MORTIERELLA ALPINA OIL**, CALCIUM CARBONATE, CALCIUM PHOSPHATE, SODIUM CHLORIDE, POTASSIUM CHLORIDE, POTASSIUM CITRATE, L-CARNITINE, MAGNESIUM PHOSPHATE, CHOLINE BITARTRATE, CALCIUM ASCORBATE, INOSITOL, POTASSIUM IODIDE, FERROUS SULFATE, dl-ALPHA TOCOPHERYL ACETATE, ZINC SULFATE, VITAMIN C PALMITATE, NIACINAMIDE, CALCIUM PANTOTHENATE, BIOTIN, VITAMIN A, THIAMIN HYDROCHLORIDE, COPPER SULFATE, RIBOFLAVIN, MIXED TOCOPHEROLS, PYRIDOXINE HYDROCHLORIDE, SODIUM SELENATE, MANGANESE SULFATE, PHYLLOQUINONE, FOLIC ACID, VITAMIN D3 AND VITAMIN B12. Contains milK & Soy |
Bobbie Organic
14.1 oz Can Ingredients
Contains milk.
Organic Lactose, Organic Nonfat Milk, Organic High Oleic (Safflower Or Sunflower) Oil, organic canola oil, Organic Whey Protein Concentrate, Organic Coconut Oil, Organic Linoleic (Sunflower Or Safflower) Oil, Less Than 1%: Organic Canola Lecithin, Schizochytrium Sp. Oil*, Mortierella Alpina Oil**, Calcium Phosphate, Potassium Citrate, Sodium Chloride, Calcium Carbonate, Potassium Hydroxide, Potassium Phosphate, Magnesium Chloride, Potassium Bicarbonate, Ferrous Sulfate, Potassium Chloride, Zinc Sulfate, Cupric Sulfate, Manganese Sulfate, Potassium Iodide, Sodium Selenite, Choline Bitartrate, Ascorbic Acid (Vitamin C), Ascorbyl Palmitate, Inositol, L-Carnitine, Mixed Tocopherol Concentrate, dL-Alpha Tocopheryl Acetate (Vitamin E), Niacinamide (Vitamin B3), Calcium Pantothenate, Vitamin A Palmitate, Riboflavin (Vitamin B2), Thiamine Hydrochloride (Vitamin B1), Pyridoxine Hydrochloride (Vitamin B6), Folic Acid, Phytonadione (Vitamin K), Biotin, Cholecalciferol (Vitamin D3), Cyanocobalamin (Vitamin B12).
Premium USDA Organic Standards
Premium brain support
Our closest-to-breast milk recipe—for smoother poops
Whole milk fat + fewer added oils = a recipe that more closely mirrors breast milk* (and makes for smoother poops).
*Compared to Bobbie Organic Original
Premium milk fat, less added oil.
There’s no comparison.
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Organic Whole Milk
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NeuroPro
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Organic
USDA Organic
No pesticides or antibiotics
Whole milk fat
Less vegetable oil
Clean Label Project
Purity Award
Nutrient dense grass-fed milk
Designed for softer stools
Breast milk inspired fat blend
Brain boosting support
Industry leading DHA levels
Comfortable digestion
60:40 Whey:Casein ratio
No soy allergens
No palm oil
There’s more where that came from. See the full comparison
Just what your baby needs—
and nothing they don't.
what’s inside bobbie organic whole milk baby formula?
organic grass-fed whole milk
Naturally-occurring fat in whole milk provides fatty acids like those found in breast milk, and reduces the need for fat from plant-based oils.
100% organic lactose
Our formula is made with lactose, the primary carbohydrate source in breast milk.
MFGM
Naturally-occurring milk fat globule membrane (MFGM) from whole milk to support brain development.
Organic fat blend
Our expeller-pressed, plant-based oils provide the fatty acids your baby needs without GMOs, pesticide residues, or inorganic chemical solvents.
whey protein
Like mature breast milk, our protein blend features a 60:40 whey to casein ratio to support healthy comfortable digestion.
iron
We base our iron serving of 1.2 mg on European standards to support the production of red blood cells, muscle cells and metabolism.
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organic grass-fed whole milk
Naturally-occurring fat in whole milk provides fatty acids like those found in breast milk, and reduces the need for fat from plant-based oils.
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Organic fat blend
Our expeller-pressed, plant-based oils provide the fatty acids your baby needs without GMOs, pesticide residues, or inorganic chemical solvents.
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100% organic lactose
Our formula is made with lactose, the primary carbohydrate source in breast milk.
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whey protein
Like mature breast milk, our protein blend features a 60:40 whey to casein ratio to support healthy comfortable digestion.
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MFGM
Naturally-occurring milk fat globule membrane (MFGM) from whole milk to support brain development.
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iron
We base our iron serving of 1.2 mg on European standards to support the production of red blood cells, muscle cells and metabolism.
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Bobbie Organic Whole Milk Baby Formula FAQs
- Wash your hands, bottles, and accessories in hot, soapy water before making formula.
- Add warm water (100ºF) to the bottle.
- For every 2 fl. oz. of water, add one unpacked, level scoop of Bobbie. Level the scoop by tapping it on the side of the can to knock off the excess powder, or use a clean knife to scrape off the extra powder.
- Add the scoop back to the can and cover your can of Bobbie with its lid!
- Cap the bottle and shake gently until the powder is completely dissolved.
- Use prepared infant formula within 2 hours of preparing it. Once feeding starts, throw away any formula your baby does not finish within 1 hour. Don’t refrigerate leftover formula to save it for later.
Learn more about preparing your formula with tap water here.
One can of Bobbie makes approximately 23 four ounce bottles of formula. How quickly you go through a can will depend on your baby’s eating habits and needs!
You can store a freshly prepared and untouched bottle of Bobbie at room temperature for up to 2 hours or in the refrigerator for up to 24 hours. Once feeding has begun, discard the bottle after 1 hour. Don’t refrigerate leftover formula to save it for later.
Learn more about baby formula preparation here.
We keep the recipe simple and nutritionally complete with what your baby needs to thrive—carbohydrates, fats, milk proteins, and vitamins and minerals. The main difference between Bobbie Organic Whole Milk formula and our other formulas is Bobbie Organic Whole Milk Infant Formula contains fat from whole milk in addition to plant-based oils. Bobbie Organic Infant Formula and Bobbie Organic Gentle infant formula contain a fat blend composed exclusively of plant-based oils.
In infancy, poop frequency is often less important than stool texture! Bobbie Organic Whole Milk is designed to support soft stools with a whey-predominant recipe (60/40 whey-to-casein protein ratio), no palm oil, and natural milk fat.
Need additional support? In study, the probiotic strains found in Bobbie Organic Probiotic Drops were shown to support better stool consistency after three weeks of use.
Many babies have no problem switching to a new formula, while others experience digestive changes during the transition period. Keep in mind that it can take babies around one week to fully adapt to a new formula. Things like fussiness, poop schedule, the color of poops, grunts, or spit-up might be noticeably different until your baby fully adjusts.
You know your baby best—when in doubt, we always recommend reaching out to your pediatrician to discuss.
Not sure which formula to choose? Try our baby formula quiz!
Learn more about how to choose a baby formula, here.
Yes! Lactose is a type of natural sugar found in all mammal milks, and is made up of two simple sugar compounds: glucose and galactose. Lactose is the primary carbohydrate in breast milk, and babies are biologically designed to digest it--lactase enzymes begin populating in a baby's gut during the 2nd and 3rd trimester of pregnancy.
Unlike other carbohydrate sources sometimes used in infant formula, like corn syrup solids or sucrose, lactose has a lower glycemic index value (meaning it is metabolized into the bloodstream more slowly) as well as a less sweet taste profile.
Cow milk and goat milk both provide the types of protein (casein and whey) and the type of carbohydrate (lactose) that are found in breast milk! Bobbie Organic Whole Milk Infant Formula uses organic whole milk from cow's on pasture 365 days per year, ensuring the highest quality base for our recipe. Cow's milk is the most common base for infant formula in the U.S. and comes with decades of evidence that its use in infant formula supports healthy growth and development.
See what parents are saying.
Bobbie Organic Whole Milk Baby Formula
Bobbie's Organic Grass-fed Whole Milk Infant Formula is crafted with premium ingredients to support your baby's nutritional needs from day one. Made with grass-fed organic whole milk, our formula offers essential nutrients, proteins, and healthy fats with less oil that mimic breast milk to nurture your baby’s growth and development. Bobbie is committed to providing a clean, complete, and balanced formula that is gentle on little tummies, supporting softer stools. Lactose allows us to leave out the artificial additives such as corn syrup, or palm oil. Our organic formula is non-GMO, ensuring your baby gets only the best. Discover the benefits of Bobbie’s Grass-fed Organic Whole Milk Infant Formula today.
