Bobbie Whole Milk Infant Formula is made with whole milk—delivering more natural milk fat and less oils.
Made with a breast milk-inspired fat blend to support softer stools and DHA, Choline, and naturally-occurring MFGM from whole milk to support brain development.
Clean Label Project certified and made without palm oil, palm olein oil, soy allergens, or alternative sugars.
Suitability: Complete infant nutrition––from newborn to year one.
Not sure which Bobbie to try? Take our quiz.
Choline, naturally occurring MFGM**, and DHA for brain development
Designed to support softer stools for a happier baby
Fat from whole milk, not soy or palm oil
**Naturally occurring MFGM from Whole Milk
Ingredients
LACTOSE, ORGANIC WHOLE MILK, ORGANIC WHEY PROTEIN CONCENTRATE, ORGANIC HIGH OLEIC (SAFFLOWER OR SUNFLOWER) OIL, ORGANIC LOW ERUCIC ACID RAPESEED OIL, ORGANIC COCONUT OIL, ORGANIC LINOLEIC (SUNFLOWER OR SAFFLOWER) OIL, ORGANIC NONFAT MILK, LESS THAN 1%: ORGANIC LOW ERUCIC ACID RAPESEED LECITHIN, SCHIZOCHYTRIUM SP. OIL*, MORTIERELLA ALPINA OIL**, POTASSIUM CITRATE, SODIUM PHOSPHATE, CALCIUM CARBONATE, POTASSIUM CHLORIDE, MAGNESIUM CHLORIDE, POTASSIUM HYDROXIDE, CALCIUM HYDROXIDE, SODIUM CHLORIDE, POTASSIUM BICARBONATE, FERROUS SULFATE, ZINC SULFATE, CUPRIC SULFATE, MANGANESE SULFATE, POTASSIUM IODIDE, SODIUM SELENITE, CHOLINE BITARTRATE, ASCORBIC ACID (VITAMIN C), ASCORBYL PALMITATE, INOSITOL, L-CARNITINE, MIXED TOCOPHEROLS CONCENTRATE, dl-ALPHA TOCOPHERYL ACETATE (VITAMIN E), NIACINAMIDE (VITAMIN B3), CALCIUM PANTOTHENATE, VITAMIN A PALMITATE, RIBOFLAVIN (VITAMIN B2), THIAMINE HYDROCHLORIDE (VITAMIN B1), PYRIDOXINE HYDROCHLORIDE (VITAMIN B6), FOLIC ACID, PHYTONADIONE (VITAMIN K), BIOTIN, CHOLECALCIFEROL (VITAMIN D3), CYANOCOBALAMIN (VITAMIN B12). CONTAINS MILK.
* A source of docosahexaenoic acid (DHA)
** A source of arachidonic acid (ARA)
Nutrition Facts Panel
Diluted: Each 5fl. oz (150 mL) contains 100 calories.
Nutrients per 100 calories:
| MINERALS:
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To prepare Bobbie formula, add one unpacked, level scoop of powder for every 2 fl. oz. of warm water (100ºF). Always add water first, then powder, and shake to mix thoroughly. Learn how to make a formula bottle here.
These recommendations are based on normal growth patterns for healthy term infants and are provided as general guidance to estimate how much Bobbie to order, always consult your infant’s healthcare provider to ensure your child's unique needs are being met.
The amount of formula and/or breast milk your baby needs will vary as they grow. And although there is no custom guide, a baby feeding chart can help minimize guesswork.
Click here for Bobbie's in-depth feeding guide that provides bundle recommendations based on daily intake data collected from hundreds of thousands of Bobbie parents!
Development
Our recipe and ingredient choices are backed by clinical studies/the latest science to support the growth and development of healthy full term-babies.
Trusted Manufacturing
We take pride in our ability to produce Bobbie formula in-house at our Ohio facility, complemented by longstanding partnerships with trusted co-manufacturers that are known for their decades-long commitment to safety.
Rigorous Testing
Ensuring safety and quality is our top priority. We conduct 2,000 minimum quality checks, including rigorous heavy metal testing, to meet our stringent standards, as well as Clean Label Purity Award criteria.
Product Security
We take extra steps to ensure the product we make is exactly the product you receive. We track all products through manufacturing, packaging, and shipping to your door.
How We Keep Our Infant Formula Safe
Click here for more about our safety.
Bobbie offers a 30-day satisfaction guarantee. If dissatisfied, you may request a full refund within 30 days of purchase date, no return necessary. Limit one refund per Starter Bundle product. Valid only for purchases made directly through hibobbie.com. Void where prohibited. Contact hello@hibobbie.com to initiate refund. Bobbie reserves the right to modify or discontinue this guarantee at any time.
“I'm so excited to see a whole milk formula that is manufactured here in the US and has a grass-fed recipe that combines all of the support of DHA, Choline, and Whole Milk in every bottle to support brain development.”
A baby's daily intake is as unique as they are! The best way to assess how much formula you will need on a monthly basis is to consider how many ounces of formula you will prepare each day. Read More
Just getting started? Consider how you plan to feed when choosing your bundle. Sizes can be adjusted at any time.
| Feeding journey | Daily fl oz of formula | Bundle size |
|---|---|---|
| Mostly breastmilk | 4-8 oz | 2 Cans |
| Combo feeding (about half breastmilk & half Bobbie) | 8-12 oz | 4 Cans |
| 12-16 oz | ||
| 16-20 oz | ||
| Mostly or all Bobbie | 20-24 oz | 6 Cans |
| 24-28 oz | ||
| 28-32 oz | ||
| 32-36+ oz |
| Bobbie Organic 14.1 oz Can Ingredients | Bobbie Organic 24 oz Can Ingredients |
|---|---|
|
Organic Lactose, Organic Nonfat Milk, Organic High Oleic (Safflower Or Sunflower) Oil, Organic Canola Oil, Organic Whey Protein Concentrate, Organic Coconut Oil, Organic Linoleic (Sunflower Or Safflower) Oil, Less than 1%: Organic Canola Lecithin, Schizochytrium Sp. Oil*, Mortierella Alpina Oil**, Calcium Phosphate, Potassium Citrate, Sodium Chloride, Calcium Carbonate, Potassium Hydroxide, Potassium Phosphate, Magnesium Chloride, Potassium Bicarbonate, Ferrous Sulfate, Potassium Chloride, Zinc Sulfate, Cupric Sulfate, Manganese Sulfate, Potassium Iodide, Sodium Selenite, Choline Bitartrate, Ascorbic Acid (Vitamin C), Ascorbyl Palmitate, Inositol, L-Carnitine, Mixed Tocopherol Concentrate, dL-Alpha Tocopheryl Acetate (Vitamin E), Niacinamide (Vitamin B3), Calcium Pantothenate, Vitamin A Palmitate, Riboflavin (Vitamin B2), Thiamine Hydrochloride (Vitamin B1), Pyridoxine Hydrochloride (Vitamin B6), Folic Acid, Phytonadione (Vitamin K), Biotin, Cholecalciferol (Vitamin D3), Cyanocobalamin (Vitamin B12). Contains Milk |
Organic LACTOSE, Organic NONFAT MILK, Organic HIGH OLEIC SUNFLOWER OIL, Organic SOYBEAN OIL, Organic WHEY PROTEIN CONCENTRATE, Organic COCONUT OIL, LESS THAN 2%: ORGANIC SOY LECITHIN, SCHIZOCHYTRIUM SP. OIL*, MORTIERELLA ALPINA OIL**, CALCIUM CARBONATE, CALCIUM PHOSPHATE, SODIUM CHLORIDE, POTASSIUM CHLORIDE, POTASSIUM CITRATE, L-CARNITINE, MAGNESIUM PHOSPHATE, CHOLINE BITARTRATE, CALCIUM ASCORBATE, INOSITOL, POTASSIUM IODIDE, FERROUS SULFATE, dl-ALPHA TOCOPHERYL ACETATE, ZINC SULFATE, VITAMIN C PALMITATE, NIACINAMIDE, CALCIUM PANTOTHENATE, BIOTIN, VITAMIN A, THIAMIN HYDROCHLORIDE, COPPER SULFATE, RIBOFLAVIN, MIXED TOCOPHEROLS, PYRIDOXINE HYDROCHLORIDE, SODIUM SELENATE, MANGANESE SULFATE, PHYLLOQUINONE, FOLIC ACID, VITAMIN D3 AND VITAMIN B12. Contains milK & Soy |
Contains milk.
Organic Lactose, Organic Nonfat Milk, Organic High Oleic (Safflower Or Sunflower) Oil, organic canola oil, Organic Whey Protein Concentrate, Organic Coconut Oil, Organic Linoleic (Sunflower Or Safflower) Oil, Less Than 1%: Organic Canola Lecithin, Schizochytrium Sp. Oil*, Mortierella Alpina Oil**, Calcium Phosphate, Potassium Citrate, Sodium Chloride, Calcium Carbonate, Potassium Hydroxide, Potassium Phosphate, Magnesium Chloride, Potassium Bicarbonate, Ferrous Sulfate, Potassium Chloride, Zinc Sulfate, Cupric Sulfate, Manganese Sulfate, Potassium Iodide, Sodium Selenite, Choline Bitartrate, Ascorbic Acid (Vitamin C), Ascorbyl Palmitate, Inositol, L-Carnitine, Mixed Tocopherol Concentrate, dL-Alpha Tocopheryl Acetate (Vitamin E), Niacinamide (Vitamin B3), Calcium Pantothenate, Vitamin A Palmitate, Riboflavin (Vitamin B2), Thiamine Hydrochloride (Vitamin B1), Pyridoxine Hydrochloride (Vitamin B6), Folic Acid, Phytonadione (Vitamin K), Biotin, Cholecalciferol (Vitamin D3), Cyanocobalamin (Vitamin B12).
Modeled after breast milk, this baby formula’s 60:40 whey-to-casein ratio supports easy digestion and softer stools. Consider it the Goldilocks of protein blends.
Naturally-occurring fat in whole milk provides fatty acids like those found in breast milk, and reduces the need for fat from plant-based oils.
Our formula is made with lactose, the primary carbohydrate source in breast milk.
Naturally-occurring milk fat globule membrane (MFGM) from whole milk to support brain development.
Our expeller-pressed, plant-based oils provide the fatty acids your baby needs without GMOs, pesticide residues, or inorganic chemical solvents.
Like mature breast milk, our protein blend features a 60:40 whey to casein ratio to support healthy comfortable digestion.
We base our iron serving of 1.2 mg on European standards to support the production of red blood cells, muscle cells and metabolism.
Naturally-occurring fat in whole milk provides fatty acids like those found in breast milk, and reduces the need for fat from plant-based oils.
Our expeller-pressed, plant-based oils provide the fatty acids your baby needs without GMOs, pesticide residues, or inorganic chemical solvents.
Our formula is made with lactose, the primary carbohydrate source in breast milk.
Like mature breast milk, our protein blend features a 60:40 whey to casein ratio to support healthy comfortable digestion.
Naturally-occurring milk fat globule membrane (MFGM) from whole milk to support brain development.
We base our iron serving of 1.2 mg on European standards to support the production of red blood cells, muscle cells and metabolism.
Learn more about preparing your formula with tap water here.
One can of Bobbie makes approximately 23 four ounce bottles of formula. How quickly you go through a can will depend on your baby’s eating habits and needs!
You can store a freshly prepared and untouched bottle of Bobbie at room temperature for up to 2 hours or in the refrigerator for up to 24 hours. Once feeding has begun, discard the bottle after 1 hour. Don’t refrigerate leftover formula to save it for later.
Learn more about baby formula preparation here.
We keep the recipe simple and nutritionally complete with what your baby needs to thrive—carbohydrates, fats, milk proteins, and vitamins and minerals. The main difference between Bobbie Whole Milk formula and our other formulas is Bobbie Whole Milk Infant Formula contains fat from whole milk in addition to plant-based oils. Bobbie Organic Infant Formula and Bobbie Organic Gentle infant formula contain a fat blend composed exclusively of plant-based oils.
In infancy, poop frequency is often less important than stool texture! Bobbie Grass-Fed Whole Milk is designed to support soft stools with a whey-predominant recipe (60/40 whey-to-casein protein ratio), no palm oil, and natural milk fat.
Need additional support? In study, the probiotic strains found in Bobbie Organic Probiotic Drops were shown to support better stool consistency after three weeks of use.
Many babies have no problem switching to a new formula, while others experience digestive changes during the transition period. Keep in mind that it can take babies around one week to fully adapt to a new formula. Things like fussiness, poop schedule, the color of poops, grunts, or spit-up might be noticeably different until your baby fully adjusts.
You know your baby best—when in doubt, we always recommend reaching out to your pediatrician to discuss.
Not sure which formula to choose? Try our baby formula quiz!
Learn more about how to choose a baby formula, here.
Overall rating: 4.6792226 / 5 from 823 reviews.
Bobbie Whole Milk Infant Formula is praised for its high-quality nutrition, clean ingredients, and ease of transition from breast milk. Customers appreciate its ability to support baby's weight gain and brain development without causing spit-up or acid reflux.
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"We love Bobbie! After my supply dropped, we started supplementing with formula and our baby was so sick and had reflux constantly. Feeding was so stressful. We switched to Bobbie and immediately the symptoms went away! It’s amazing quality and the cute look of the cans are a plus too!"
"I highly recommend this whole entire line! All of their formulas have been so great for my baby and has been adjusting to it well. They have all the nutritional factors in their product and I did a lot of research and this is the best, cleanest, most nutritious formula that is closest to EU standards. They pretty much follow all those standards. Being a first time mom trying to find a formula was a little nerve-racking, but Bobbie made me feel super confident in my decision"
"I work in food safety and grilled lots of formula options when I finally became pregnant and wanted a backup in case breastfeeding didn't work out. Bobbie Whole Milk ticked all the boxes for me and I found it to be reasonably priced for the value. I knew I wanted my baby to get the fats from whole milk and that the formula I bought needed to really vet their ingredients and have high testing standards. I began supplementing with Bobbie and now my 9 month old gets formula and lots of solids. She's super smart, very strong and I'm glad I found a formula that made me feel okay that breastfeeding didn't work out."
"I love Bobbie, and my baby loves it too. I’m super happy with the ingredients, and the fact it’s made in the USA. My baby does so well with it. The subscription aspect is another perk! I love not having to worry about if I am going to run out of formula, it just shows up!"
"My baby was struggling was certain brands and others are always out of stock at the store. When switching to Bobbie it gave me reassurance that my baby will have a happy full tummy while also saving money and able to provide."
"I’ve used Bobbie formula for both of my boys. I started using it as combination feeding and never had any problems with the transition to just formula from breastmilk. It was gentle on their stomachs and super easy to switch to. I love their ingredient policy and have a peace of mind knowing I trust Bobbie to provide the best for my babies!"
"We tried this after finding our son had a tongue tie and struggled to latch at the breast and after having tried a different brand that seemed to hurt his tummy, cause severe spit up episodes, and just general discomfort. He stopped spitting up unless he overate, has gained weight beautifully, and honestly, I just appreciate the brand's message and overall reach in the community."
"I was looking for a formula to switch to as I was weaning my 9 month old and came across Bobbie. He tolerated it very well and made the switch very simple. He’s always very excited for his bottles and I’m glad Bobbie had a whole milk option for us for weaning."
"Love this formula! Started it to supplement breast milk when my supply dipped and my baby loves it and has absolutely no issues with it, like she had previously with some other formulas."
"As a first-time, combo-feeding mom, we love Bobbie! When I’m not using breastmilk, I’m so thankful to have quality formula to feed my baby."
Bobbie's Grass-fed Whole Milk Infant Formula is crafted with premium ingredients to support your baby's nutritional needs from day one. Made with grass-fed whole milk, our formula offers essential nutrients, proteins, and healthy fats that mimic breast milk to nurture your baby’s growth and development. Bobbie is committed to providing a clean, complete, and balanced formula that is gentle on little tummies, without artificial additives, corn syrup, or palm oil. Our formula is non-GMO, ensuring your baby gets only the best. Discover the benefits of Bobbie’s Grass-fed Whole Milk Infant Formula today.
**Compared to Bobbie Organic Infant Formula.
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