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Bobbie named Top Choice by Consumer Report

Named Top Choice by Consumer Report

Published March 21, 2025

Formula Without Heavy Metals? Understanding 'Closer to Zero'

Parents naturally want the best for their babies, and a common concern is whether baby formula is safe. One topic gaining increased attention is the presence of heavy metals in infant formula. While the FDA regulates the overall safety of baby formula, it does not require manufacturers to conduct routine heavy metal testing. This leaves parents wondering how they can ensure their babies are consuming the safest products.

 

Heavy metals like lead, arsenic, cadmium, and mercury can find their way into foods through soil, water, and manufacturing processes. Because these properties are naturally-occurring in the environment, removing them from formula and other food products entirely is unattainable. Instead, the FDA encourages a "Closer to Zero" approach, asking manufacturers to lower heavy metal concentration as close to zero as possible. While trace amounts of naturally-occurring metals are often unavoidable, consistent exposure at certain levels can pose health risks to developing babies. That’s why it’s essential for parents to choose formulas with transparency in ingredient sourcing and rigorous safety standards, and to be aware of the heavy metal concentration in their baby's formula.

 

Bobbie is committed to providing parents with peace of mind when it comes to quality and safety. Bobbie goes beyond current regulatory requirements by conducting independent, third-party testing for heavy metals. Our dedication to clean ingredients and transparent sourcing ensures parents know exactly what they’re feeding their babies. Every batch of Bobbie formula undergoes rigorous testing, and the results are made available for parents to review.

 

When evaluating baby formula options, look for companies that voluntarily conduct heavy metal testing and openly share their results. By choosing a brand like Bobbie, parents can be confident that they are providing their little ones with safe, nourishing nutrition. Understanding the importance of clean, tested formula helps parents make informed decisions and feel reassured about their baby’s health and well-being.

 

What Are Heavy Metals and Why Are They Toxic to Children?

Heavy metals such as lead, arsenic, mercury, and cadmium are naturally-occurring elements that can contaminate food products. While small, trace amounts are present in many foods, prolonged exposure at certain volumes poses significant health risks—especially for infants.

 

Babies are particularly vulnerable to heavy metals due to their small body mass and rapidly developing organs. Their brains and nervous systems are still forming, making them more susceptible to the toxic effects of these contaminants.

 

To protect infants, it is crucial for parents to seek out baby formulas that prioritize safety by testing for heavy metals. Choosing a formula that undergoes rigorous, transparent testing helps ensure that babies receive the safest possible nutrition during their most critical stages of development.

 

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FDA Standards on Heavy Metals in Baby Formula 

Currently, there are no mandatory federal limits for heavy metals in infant formula, leaving a significant gap in consumer protection. While the FDA has proposed action levels for heavy metals in baby food, similar standards for formula remained absent, though there is now a push in this area. This lack of regulation means parents must rely on brands to ensure product safety. Bobbie, an organic infant formula company, voluntarily conducts rigorous third-party testing and transparently shares results.


That’s why some formula companies, including Bobbie, go above and beyond by voluntarily testing for heavy metals and publishing their results. They’re filling a crucial gap in consumer safety and transparency. By holding themselves to higher safety standards, brands like Bobbie provide parents with confidence and peace of mind, ensuring their babies receive clean, nourishing formula.

 

How Heavy Metals End Up in Baby Formula

Heavy metals can end up in baby formula through various environmental and manufacturing pathways. Naturally present in soil, water, and air, heavy metals like lead, arsenic, mercury, and cadmium are absorbed by crops during growth. Ingredients such as rice starch, palm oil, and corn syrup solids are particularly prone to contamination due to the crops’ ability to retain metals from the soil.

 

In addition to environmental factors, the manufacturing process can introduce heavy metals. Contamination may occur during ingredient sourcing, processing, or packaging. Equipment and packaging materials can contribute trace amounts of metals to the final product. Dairy ingredients can also pose a risk if animals consume contaminated feed or water.

 

While trace amounts of heavy metals are largely unavoidable, responsible formula brands take proactive measures to minimize exposure. By carefully selecting ingredients, using clean manufacturing practices, and conducting rigorous testing, brands like Bobbie ensure safer, cleaner nutrition for babies.

For more on this topic, read: “Contaminants in baby formula.”

 

How to Find a Formula Without Heavy Metals

Remember, the goal is "closer to zero" (not "without") as metals are naturally-occurring in the environment! Finding a baby formula that has non-detect and/or safe, low levels of heavy metals requires careful research and attention to safety certifications. One of the most effective ways parents can ensure formula safety is by choosing brands that have been evaluated by independent third-party testing. A great resource is Consumer Reports, which released an investigation into 41 powdered formulas and identified several, including Bobbie’s formulas, as a “Top Choice”. This designation indicates the product has undergone testing and shown non-detect or low levels of harmful contaminants like lead, mercury, BPA, acrylamide, arsenic, and cadmium.


Consumer Reports is an independent, non-profit, consumer advocacy organization that works to create a fair and just marketplace founded on transparency. Their investigation into heavy metals in infant formula compared the measured levels of contaminants to available health-based guidelines or limits, including those from the EPA, European Food Safety Authority (EFSA), California’s Office of Environmental Health Hazard Assessment and more. You can view the methodology behind the investigation here. 

 

Additionally, selecting formulas with certifications like the USDA Organic seal offers added reassurance. USDA Organic certification requires strict standards on soil quality, farming practices, and ingredient sourcing, reducing the likelihood of heavy metal contamination. Explore more about USDA organic standards and how they align with safer formula choices.

 

Another helpful resource is the Clean Label Project Purity Award, which recognizes products that meet rigorous standards for heavy metal testing. Bobbie has earned this award, along with the Clean Label Project Pesticide-Free certification, demonstrating its commitment to clean and safe ingredients (Bobbie avoids ingredients like rice syrup, rice starch, corn syrup, and palm oil, as these ingredients are more susceptible to accumulating heavy metals).

 

Finally, transparency matters. Choose brands that openly share their ingredient sourcing and safety standards. Companies like Bobbie go beyond regulatory requirements to offer parents peace of mind. By prioritizing third-party testing, certifications, and responsible ingredient choices, parents can confidently select a formula that supports their baby’s health and development.

 

Tips to Reduce Heavy Metal Exposure in Your Baby’s Diet

Reducing heavy metal exposure in your baby’s diet involves making mindful choices and incorporating safe practices. One effective strategy, if your baby is eating solid foods, is to rotate foods regularly, providing a variety of nutrient sources rather than relying on a few staples. Diversifying your baby’s diet can minimize the risk of consistent exposure to heavy metals from high-risk foods.

 

Certain foods, like rice cereal and sweet potatoes, tend to absorb more heavy metals from soil and water. Limiting these foods and choosing alternatives like oatmeal or barley cereal can help reduce exposure. When preparing formula, consider using filtered water to avoid potential contaminants like lead or arsenic that may be present in tap water.

 

Opting for organic baby formula and food, and making homemade meals using fresh, organic produce is another way to lower heavy metal intake. Organic products are grown without synthetic pesticides, which can contribute to heavy metal contamination. Additionally, resources like the AAP’s Healthy Children site and Consumer Reports provide valuable insights into food safety and product testing. Staying informed through these resources helps parents make educated decisions about the safest options for their babies.

 

By varying your baby’s diet, using clean water, choosing organic options, and staying aware of safety reports, you can take proactive steps to minimize heavy metal exposure and support your child’s healthy development.

 

Safe. Tested. Trusted. Find Out Why Parents Love Bobbie

Choosing an infant formula with transparent heavy metal testing results is an essential step in supporting your baby’s healthy growth and development. Since infants are particularly vulnerable to the harmful effects of heavy metals at certain levels, selecting a formula that prioritizes safety and transparency is crucial.


That’s what makes Bobbie different—organic certified, third-party tested, and radically transparent about ingredients and testing processes.

 

If you’re looking for a formula that has undergone independent heavy metal and contaminant testing and been deemed a safe "Top Choice," start with Bobbie.

 

Shop Bobbie’s formulas and see why more and more parents are making the switch.

 

Shop Bobbie Organic Infant Formula

Bobbie Organic Infant Formula is a USDA Organic, EU-style infant formula that meets all FDA requirements. It is a complete nutrition milk-based powder modeled after breast milk and is easy on tummies. It is non-GMO and doesn't have corn syrup, palm oil, or maltodextrin. Shop Bobbie today!

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The content on this site is for informational purposes only and not intended to be a substitute for professional medical advice, diagnosis or treatment. Discuss any health or feeding concerns with your infant’s pediatrician. Never disregard professional medical advice or delay it based on the content on this page.

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