Published March 19, 2025

Can You Buy Baby Formula With EBT?

Making sure babies get the nutrition they need is every parent's priority, but the cost of essentials like baby formula can be a real challenge — especially for families on a tight budget. For those who qualify, the Electronic Benefit Transfer (EBT) card, provided through the Supplemental Nutrition Assistance Program (SNAP), can be a vital lifeline.

But navigating these benefits isn’t always straightforward. What formula is covered? Are there restrictions? Where can you turn for additional support? This guide breaks it all down, helping you understand how EBT can be used for infant formula, any limitations you should know about and ways to maximize your benefits to keep your baby well-fed and healthy.

Breaking Down EBT: SNAP Benefits and Eligibility

SNAP, commonly known as food stamps, helps low-income families afford essential groceries. These benefits are loaded onto an EBT card, which works like a debit card to purchase approved food items at grocery stores, food pantries, and even some farmers markets.

Who Qualifies for SNAP?

Eligibility for SNAP is based on household income, household size, and state-specific guidelines. In addition to SNAP, programs like the Special Supplemental Nutrition Program for Women, Infants and Children (WIC) offer additional support for eligible families with young children. Other assistance programs, such as child care subsidies and food assistance through child welfare services, may also provide supplemental resources.

Income Requirements

SNAP eligibility varies by state, but in general, families must earn below a specific percentage of the federal poverty level. Lower-income households typically receive higher benefits.

Application Process

To apply, families must submit proof of income, household size, and living expenses. Applications can be completed online, by mail, or in person at a local social services office. Approval can take several weeks, so applying as soon as you qualify is recommended.

Using EBT for Baby Formula: What’s Covered and What’s Not

Can you buy baby formula with EBT? Yes! Baby formula is classified as an eligible food item under SNAP, meaning parents can use EBT benefits to purchase it at participating retailers.

However, there are some important restrictions:

Standard infant formula is covered, but specialty or medical formulas may require additional approval under state-specific SNAP rules.
Baby food is eligible, but most states do not include non-food items like diapers, wipes and household supplies. However, some retailers and states have expanded their programs to cover certain baby items, so it’s always best to check first.
Junk food and energy drinks are excluded, as SNAP benefits focus on essential nutrition rather than snacks or prepared meals.
Hot foods and restaurant meals are not eligible — only staple grocery items qualify for purchase.

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Additional Baby Essentials Covered by SNAP

In addition to formula, SNAP benefits cover baby food, cereals and other staple foods that contribute to your child’s nutrition. However, families who qualify for WIC may receive extra support, including access to specialized infant formula and other healthy food options tailored for babies.

If you’re unsure whether a specific type of formula or baby product is covered, check with your grocery store or local SNAP office before making a purchase.

How to Buy Baby Formula with EBT

Purchasing baby formula with an EBT card is simple, but there are a few steps to follow:

Find a participating store: Most grocery stores, supermarkets and some farmers markets accept EBT. Some stores also have designated WIC-approved sections.

Select eligible formula: Make sure the infant formula you choose qualifies under SNAP.
Pay with your EBT card: At checkout, swipe your card like a debit card and enter your PIN.
Check your balance: Use a date calculator to track when your next SNAP deposit arrives and plan accordingly.

Cautions When Using an EBT Card

In some cases, online retailers will not accept EBT for online orders, so it’s best to check ahead of time. Currently, Thrive Market is the only online retailer where you can buy formula using an EBT card.
SNAP quality control may periodically review transactions to ensure compliance, so always double-check that you’re purchasing eligible food items.
Some grocery stores may have specific policies regarding SNAP-eligible food items. If in doubt, ask a store associate.

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EBT and Baby Formula FAQs

What If My Formula Isn’t Covered?

If your preferred formula isn’t eligible under SNAP guidelines, you may need to explore other options. Some brands or specialty formulas might not qualify, but you can check with your state’s SNAP office for any exceptions or updates. Additionally, programs like WIC may provide extra support and help cover specialized formulas. Another option is local food pantries, which sometimes offer a variety of infant food and formula. SNAP households can also connect with community organizations or child welfare programs that may provide additional assistance.

Are There Limits on How Much Formula I Can Buy with EBT?

While there’s no specific limit on the quantity of formula you can buy with EBT, the total amount you purchase must not exceed your current EBT balance. It’s essential to keep track of your funds and plan your purchases accordingly to ensure you have enough to meet your needs for the month.

Can I Use My EBT Card at Any Grocery Store?

Most major grocery stores accept EBT cards, but it's always a good idea to check with the store before you shop. Some farmers markets also accept EBT, allowing you to purchase fresh fruits, vegetables and other nutritious items. To find EBT-approved stores or farmers markets in your area, visit your state’s SNAP website or use online tools provided by local resources.

EBT benefits can also be used at limited online retailers, such as Thrive Market.

What Other Baby Products Are Covered by EBT?

In addition to baby formula, EBT benefits can be used to buy baby food and some baby snacks. However, non-food items, such as breast pumps, diapers, baby wipes or household products (like paper towels or cleaning supplies), are not eligible for purchase. If you need assistance with these types of items, WIC may offer additional support for things like breastfeeding supplies.

How Do I Apply for SNAP Benefits as a New Parent?

To apply for SNAP benefits, new parents can submit an application online through their state’s social services website or apply in person at a local office. The application process requires proof of income, household size and living expenses. Be prepared to provide documents such as pay stubs, proof of residence and any child-related expenses. The process may take several weeks, so it's important to apply as soon as possible to avoid any gaps in assistance.

When Will My SNAP Benefits Be Available?

SNAP benefits are typically deposited onto your EBT card on a monthly schedule determined by your state. The exact day of deposit may vary, but you can check with your state’s SNAP office for the specific issuance date.

Buying Baby Formula and Bobbie’s Support

Navigating EBT benefits for baby formula can significantly ease the financial strain of formula feeding your child. At Bobbie, we are proud to be EBT-eligible, making it easier for families to access our high-quality, organic infant formula. You can now purchase Bobbie with EBT at Target and online at Thrive Market, ensuring complete, balanced, and accessible nutrition for your little one.

We encourage all parents to explore every available resource to ensure their child receives nutritious food. In addition to SNAP and WIC, local food pantries and community programs can provide valuable support. If you have questions about your benefits, reach out to your local child welfare office or grocery store for assistance on how to maximize your EBT for baby products.

At Bobbie, we’re more than just a formula — we’re a partner in your parenting journey. From newborns to toddlers, we are committed to supporting families every step of the way.

Ready to give your baby the nourishment they deserve? Shop Bobbie’s EBT-eligible formula today at Target or Thrive Market and start your feeding journey with confidence!

The content on this site is for informational purposes only and not intended to be a substitute for professional medical advice, diagnosis or treatment. Discuss any health or feeding concerns with your infant’s pediatrician. Never disregard professional medical advice or delay it based on the content on this page.