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Named 2024 “Best Organic Baby Formula” by
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- no Corn Syrup
- no Filler
- no Palm Oil
- no Maltodextrin
- no gluten
- no persistent pesticides
- no antibiotics
- No Soy Allergens
Organic Original
Infant Formula Starter
Bundle - 12.7 oz
Our 2-can bundle is the perfect way to try our best-selling USDA Organic recipe. Contains iron, DHA, ARA, and choline to support healthy development.
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2 cans + Vitamin D for $25 ($68 value)
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Our 12.7 oz can contains soy as a part of its organic fat blend.
Have a 14.1 oz can? Find the nutritional facts for your can here
Ingredients (12.7 oz can)
ORGANIC LACTOSE, ORGANIC NONFAT MILK, ORGANIC HIGH OLEIC SUNFLOWER OIL, ORGANIC SOYBEAN OIL, ORGANIC WHEY PROTEIN CONCENTRATE, ORGANIC COCONUT OIL, LESS THAN 2%: ORGANIC SOY LECITHIN, SCHIZOCHYTRIUM SP. OIL*, MORTIERELLA ALPINA OIL**, CALCIUM CARBONATE, CALCIUM PHOSPHATE, SODIUM CHLORIDE, POTASSIUM CHLORIDE, POTASSIUM CITRATE, L-CARNITINE, MAGNESIUM PHOSPHATE, CHOLINE BITARTRATE, CALCIUM ASCORBATE, INOSITOL, POTASSIUM IODIDE, FERROUS SULFATE, d-ALPHA TOCOPHERYL ACETATE, ZINC SULFATE, VITAMIN C PALMITATE, NIACINAMIDE, CALCIUM PANTOTHENATE, BIOTIN, VITAMIN A, THIAMIN HYDROCHLORIDE, COPPER SULFATE, RIBOFLAVIN, MIXED TOCOPHEROLS, PYRIDOXINE HYDROCHLORIDE, SODIUM SELENATE, MANGANESE SULFATE, PHYLLOQUINONE, FOLIC ACID, VITAMIN D3 AND VITAMIN B12. CONTAINS MILK & SOY.
* A source of docosahexaenoic acid (DHA)
** A source of arachidonic acid (ARA)
Nutrition Facts Panel
Diluted: Each 5fl. oz (150 mL) contains 100 calories.
Nutrients per 100 calories:
VITAMINS:
| MINERALS:
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To prepare Bobbie formula, add one unpacked, level scoop of powder for every 2 fl. oz. of warm water. Always add water first, then powder, and shake to mix thoroughly. These recommendations are based on normal growth patterns for healthy term infants and are provided as general guidance to estimate how much Bobbie to order, always consult your infant’s healthcare provider to ensure your child's unique needs are being met.
The amount of formula and/or breast milk your baby needs will vary as they grow. And although there is no custom guide, a baby feeding chart can help minimize guesswork.
Click here for Bobbie's in-depth feeding guide that provides bundle recommendations based on daily intake data collected from hundreds of thousands of Bobbie parents!
Development
Our recipe and ingredient choices are backed by clinical studies/the latest science to support the growth and development of healthy full term-babies.
Trusted Manufacturing
We take pride in our ability to produce Bobbie formula in-house at our Ohio facility, complemented by longstanding partnerships with trusted co-manufacturers that are known for their decades-long commitment to safety.
Rigorous Testing
Ensuring safety and quality is our top priority. We conduct 2,000 minimum quality checks, including rigorous heavy metal testing, to meet our stringent standards, as well as Clean Label Purity Award criteria.
Product Security
We take extra steps to ensure the product we make is exactly the product you receive. We track all products through manufacturing, packaging, and shipping to your door.
How We Keep Our Infant Formula Safe
- 2,000 quality checks
- Tamper evident cans
- Meets FDA requirements for nutritional and quality standards
- Product traceability
- Clean Label Purity Award & Pesticide Free Certification
Click here for more about our safety.
All sales are final. Bobbie does not accept returns, exchanges, or issue credit for unused products for safety and quality reasons. If you have received a damaged product, let us know here. If you believe your order is incorrect, please get in touch with us at hello@hibobbie.com within 14 days of the date of purchase so we can make it right.
- no Corn Syrup
- no Filler
- no Palm Oil
- no Maltodextrin
- no gluten
- no persistent pesticides
- no antibiotics
- No Soy Allergens
Bobbie organic 24 oz can
Bundle Recommendations
A baby's daily intake is as unique as they are! The best way to assess how much formula you will need on a monthly basis is to consider how many ounces of formula you will prepare each day. Read More
Just getting started? Consider how you plan to feed when choosing your bundle. Sizes can be adjusted at any time.
| Feeding journey | Daily fl oz of formula | Bundle size |
|---|---|---|
| Mostly breastmilk | 4-8 oz | 2 Cans |
| Combo feeding (about half breastmilk & half Bobbie) | 8-12 oz | 4 Cans |
| 12-16 oz | ||
| 16-20 oz | ||
| Mostly or all Bobbie | 20-24 oz | 6 Cans |
| 24-28 oz | ||
| 28-32 oz | ||
| 32-36+ oz |
| Bobbie Organic 14.1 oz Can Ingredients | Bobbie Organic 24 oz Can Ingredients |
|---|---|
|
Organic Lactose, Organic Nonfat Milk, Organic High Oleic (Safflower Or Sunflower) Oil, Organic Canola Oil, Organic Whey Protein Concentrate, Organic Coconut Oil, Organic Linoleic (Sunflower Or Safflower) Oil, Less than 1%: Organic Canola Lecithin, Schizochytrium Sp. Oil*, Mortierella Alpina Oil**, Calcium Phosphate, Potassium Citrate, Sodium Chloride, Calcium Carbonate, Potassium Hydroxide, Potassium Phosphate, Magnesium Chloride, Potassium Bicarbonate, Ferrous Sulfate, Potassium Chloride, Zinc Sulfate, Cupric Sulfate, Manganese Sulfate, Potassium Iodide, Sodium Selenite, Choline Bitartrate, Ascorbic Acid (Vitamin C), Ascorbyl Palmitate, Inositol, L-Carnitine, Mixed Tocopherol Concentrate, dL-Alpha Tocopheryl Acetate (Vitamin E), Niacinamide (Vitamin B3), Calcium Pantothenate, Vitamin A Palmitate, Riboflavin (Vitamin B2), Thiamine Hydrochloride (Vitamin B1), Pyridoxine Hydrochloride (Vitamin B6), Folic Acid, Phytonadione (Vitamin K), Biotin, Cholecalciferol (Vitamin D3), Cyanocobalamin (Vitamin B12). Contains Milk |
Organic LACTOSE, Organic NONFAT MILK, Organic HIGH OLEIC SUNFLOWER OIL, Organic SOYBEAN OIL, Organic WHEY PROTEIN CONCENTRATE, Organic COCONUT OIL, LESS THAN 2%: ORGANIC SOY LECITHIN, SCHIZOCHYTRIUM SP. OIL*, MORTIERELLA ALPINA OIL**, CALCIUM CARBONATE, CALCIUM PHOSPHATE, SODIUM CHLORIDE, POTASSIUM CHLORIDE, POTASSIUM CITRATE, L-CARNITINE, MAGNESIUM PHOSPHATE, CHOLINE BITARTRATE, CALCIUM ASCORBATE, INOSITOL, POTASSIUM IODIDE, FERROUS SULFATE, dl-ALPHA TOCOPHERYL ACETATE, ZINC SULFATE, VITAMIN C PALMITATE, NIACINAMIDE, CALCIUM PANTOTHENATE, BIOTIN, VITAMIN A, THIAMIN HYDROCHLORIDE, COPPER SULFATE, RIBOFLAVIN, MIXED TOCOPHEROLS, PYRIDOXINE HYDROCHLORIDE, SODIUM SELENATE, MANGANESE SULFATE, PHYLLOQUINONE, FOLIC ACID, VITAMIN D3 AND VITAMIN B12. Contains milK & Soy |
Bobbie Organic
14.1 oz Can Ingredients
Contains milk.
Organic Lactose, Organic Nonfat Milk, Organic High Oleic (Safflower Or Sunflower) Oil, organic canola oil, Organic Whey Protein Concentrate, Organic Coconut Oil, Organic Linoleic (Sunflower Or Safflower) Oil, Less Than 1%: Organic Canola Lecithin, Schizochytrium Sp. Oil*, Mortierella Alpina Oil**, Calcium Phosphate, Potassium Citrate, Sodium Chloride, Calcium Carbonate, Potassium Hydroxide, Potassium Phosphate, Magnesium Chloride, Potassium Bicarbonate, Ferrous Sulfate, Potassium Chloride, Zinc Sulfate, Cupric Sulfate, Manganese Sulfate, Potassium Iodide, Sodium Selenite, Choline Bitartrate, Ascorbic Acid (Vitamin C), Ascorbyl Palmitate, Inositol, L-Carnitine, Mixed Tocopherol Concentrate, dL-Alpha Tocopheryl Acetate (Vitamin E), Niacinamide (Vitamin B3), Calcium Pantothenate, Vitamin A Palmitate, Riboflavin (Vitamin B2), Thiamine Hydrochloride (Vitamin B1), Pyridoxine Hydrochloride (Vitamin B6), Folic Acid, Phytonadione (Vitamin K), Biotin, Cholecalciferol (Vitamin D3), Cyanocobalamin (Vitamin B12).
Simplicity is our secret ingredient.
Just what your baby needs—and nothing they don't.
grass-fed milk
The tasty, nutrient-dense milk in our recipes are sourced from grass-fed cows.
Iron
With only 1.2 mg per 100 kcal, our formula meets both FDA and EU iron standards, which supports growth and brain development. Easy on digestion, too.
Organic Whey protein
Our Organic Original Infant Formula and Grass-fed Whole Milk Infant Formula are made with whey protein similar to the ratio in mature breast milk for easy digestion.
Organic Expeller-Pressed Fat Blends
Our premium organic oil blends provide the essential fatty acids needed for healthy growth & development, like breast milk. No chemical solvents or inorganic bleaching agents.
lactose
Provides energy for growth— the most common carbohydrate found in breast milk (and our formula).
DHA
At 20mg per 100 kcal, our plant-extracted DHA packs a punch to support brain development.
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grass-fed milk
The tasty, nutrient-dense milk in our recipes are sourced from grass-fed cows.
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Organic Expeller-Pressed Fat Blends
Our premium organic oil blends provide the essential fatty acids needed for healthy growth & development, like breast milk. No chemical solvents or inorganic bleaching agents.
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Iron
With only 1.2 mg per 100 kcal, our formula meets both FDA and EU iron standards, which supports growth and brain development. Easy on digestion, too.
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lactose
Provides energy for growth— the most common carbohydrate found in breast milk (and our formula).
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Organic Whey protein
Our Organic Original Infant Formula and Grass-fed Whole Milk Infant Formula are made with whey protein similar to the ratio in mature breast milk for easy digestion.
Line animation
DHA
At 20mg per 100 kcal, our plant-extracted DHA packs a punch to support brain development.
Line animation
Having options? That’s a whole vibe.
The Bobbie Promise—now & always.
We create award-winning infant formula crafted by parents, trusted by experts, and loved by babies—because
parents deserve options without compromise.
OUR yES list:
Our (hard) no list:
Safety
DEVELOPMENT
Our recipe is backed by clinical evidence and built to support the growth and development of healthy full term babies.
WORLD CLASS MANUFACTURING
Bobbie is made by an experienced infant formula manufacturer with facilities based in Ohio. With USDA Organic, Kosher, and FDA quality standards being met.
RIGOROUS TESTING
Safety and quality are vitally important to choosing an infant formula. Each batch of Bobbie has gone through over 2000 quality tests to ensure it meets all the safety requirements necessary for infant formula.
PRODUCT SECURITY
We take extra steps to ensure the product we make is exactly the product you receive. We track all products through manufacturing, packaging, and shipping to your door.
HOW WE KEEP OUR INFANT FORMULA SAFE
- 2,000 Safety & Quality Checks
- Tamper evident cans
- Meet FDA Requirements for Nutritional and Quality Standards
- Product traceability
- Clean Label Purity Award & Pesticide Free Certification
Click here for more about our safety
Feeding Recommendations
The following chart is based on WHO Growth Standards, the Pediatric Nutrition Care Manual and input from Bobbie's team of medical advisors.
| Baby's Age | Daily Volume | Approximate Feeding Frequency | Monthly Bundle Size (Fully Formula) | Monthly Bundle Size (Combo Feeding 50/50) |
| 1-4 weeks (Newborn) | 6-10 (3 fl. oz) bottles | Every 2 to 3 hours or according to baby's hunger cues | 8 cans | 4 cans |
| 1 month | 7-8 (4 fl. oz) bottles | Every 2 to 3 hours or according to baby's hunger cues | 8 cans | 4 cans |
| 2 months | 5-6 (5 fl. oz) bottles | Every 3-4 hours | 8 cans | 4 cans |
| 3 months | 5-6 (7 fl. oz) bottles | Every 4 hours | 10 cans | 8 cans |
| 4 months | 5-6 (7 fl. oz) bottles | Every 4 to 5 hours | 10 cans | 8 cans |
| 5 months | 5-6 (7 fl. oz) bottles | Every 4 to 6 hours | 10 cans | 8 cans |
| 6 to 11 months | 4-5 (8 fl. oz) bottles | Every 4 to 6 hours | 10 cans | 8 cans |
| 12 months | 3-4 (8 fl. oz) bottles | Every 4 to 6 hours | 8 cans | 4 cans |
how much formula do i need?
| Baby's Age | Daily Volume | Monthly Bundle Size (Combo Feeding 50/50) |
| 1-4 weeks (Newborn) | 6-10 (3 fl. oz) bottles | 4 cans |
| 1 month | 7-8 (4 fl. oz) bottles | 4 cans |
| 2 months | 5-6 (5 fl. oz) bottles | 4 cans |
| 3 months | 5-6 (7 fl. oz) bottles | 8 cans |
| 4 months | 5-6 (7 fl. oz) bottles | 8 cans |
| 5 months | 5-6 (7 fl. oz) bottles | 8 cans |
| 6 to 11 months | 4-5 (8 fl. oz) bottles | 8 cans |
| 12 months | 3-4 (8 fl. oz) bottles | 4 cans |
| Baby's Age | Daily Volume | Monthly Bundle Size (Fully Formula) |
| 1-4 weeks (Newborn) | 6-10 (3 fl. oz) bottles | 8 cans |
| 1 month | 7-8 (4 fl. oz) bottles | 8 cans |
| 2 months | 5-6 (5 fl. oz) bottles | 8 cans |
| 3 months | 5-6 (7 fl. oz) bottles | 10 cans |
| 4 months | 5-6 (7 fl. oz) bottles | 10 cans |
| 5 months | 5-6 (7 fl. oz) bottles | 10 cans |
| 6 to 11 months | 4-5 (8 fl. oz) bottles | 10 cans |
| 12 months | 3-4 (8 fl. oz) bottles | 8 cans |
Note: To prepare Bobbie formula, add one unpacked, level scoop of powder for every 2 fl. oz. of warm water (100ºF). Always add water first, then powder, and shake to mix thoroughly. These recommendations are based on normal growth patterns for healthy term infants and are provided as general guidance to estimate how much Bobbie to order, always consult your infant’s healthcare provider to ensure your child's unique needs are being met.
Still have questions? Click here for Bobbie’s in-depth feeding guide.
Babies love Bobbie Organic Original.
Parents do, too.
See what our happy Bobbie families have to say.
Ingredients and Nutrition
INGREDIENTS
Organic Lactose, Organic Nonfat Milk, Organic High Oleic (Safflower Or Sunflower) Oil, Organic Canola Oil, Organic Whey Protein Concentrate, Organic Coconut Oil, Organic Linoleic (Sunflower Or Safflower) Oil, Less Than 1%: Organic Canola Lecithin, Schizochytrium Sp. Oil*, Mortierella Alpina Oil**, Calcium Phosphate, Potassium Citrate, Sodium Chloride, Calcium Carbonate, Potassium Hydroxide, Potassium Phosphate, Magnesium Chloride, Potassium Bicarbonate, Ferrous Sulfate, Potassium Chloride, Zinc Sulfate, Cupric Sulfate, Manganese Sulfate, Potassium Iodide, Sodium Selenite, Choline Bitartrate, Ascorbic Acid (Vitamin C), Ascorbyl Palmitate, Inositol, L-Carnitine, Mixed Tocopherol Concentrate, di-Alpha Tocopheryl Acetate (Vitamin E), Niacinamide (Vitamin B3), Calcium Pantothenate, Vitamin A Palmitate, Riboflavin (Vitamin B2), Thiamine Hydrochloride (Vitamin B1), Pyridoxine Hydrochloride (Vitamin B6), Folic Acid, Phytonadione (Vitamin K), Biotin, Cholecalciferol (Vitamin D3), Cyanocobalamin (Vitamin B12). Contains Milk.
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* A source of docosahexaenoic acid (DHA)
** A source of arachidonic acid (ARA)
NUTRITION FACTS PANEL
DILUTED: EACH 5 FL OZ (150 mL) CONTAINS 100 CALORIES . NUTRIENTS PER 100 CALORIES:
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