- No Soy Fat Blend
- No Palm Oil
- No Persistent Pesticides
- No Corn Syrup
- No Maltodextrin
- No Filler
- Non GMO
Organic Original
Infant Formula
The original USDA Organic, EU style baby formula made in America† with the same protein ratio as mature breast milk for healthy, comfortable digestion. Always Clean Label Project certified, never palm oil, soy allergens, or alternative sugars.
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No hormones, synthetic pesticides, or antibiotics**
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Supports brain development
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Designed for easy, comfortable digestion
**In accordance to organic practices
Have a 24 or 12.7 oz can? See your
Ingredients (14.1 oz can)
ORGANIC LACTOSE, ORGANIC NONFAT MILK, ORGANIC HIGH OLEIC (SAFFLOWER OR SUNFLOWER) OIL, ORGANIC LOW ERUCIC ACID RAPESEED OIL, ORGANIC WHEY PROTEIN CONCENTRATE, ORGANIC COCONUT OIL, ORGANIC LINOLEIC (SUNFLOWER OR SAFFLOWER) OIL, LESS THAN 1%: ORGANIC LOW ERUCIC ACID RAPESEED LECITHIN, SCHIZOCHYTRIUM SP. OIL*, MORTIERELLA ALPINA OIL**, CALCIUM PHOSPHATE, POTASSIUM CITRATE, SODIUM CHLORIDE, CALCIUM CARBONATE, POTASSIUM HYDROXIDE, POTASSIUM PHOSPHATE, MAGNESIUM CHLORIDE, POTASSIUM BICARBONATE, FERROUS SULFATE, POTASSIUM CHLORIDE, ZINC SULFATE, CUPRIC SULFATE, MANGANESE SULFATE, POTASSIUM IODIDE, SODIUM SELENITE, CHOLINE BITARTRATE, ASCORBIC ACID (VITAMIN C), ASCORBYL PALMITATE, INOSITOL, L-CARNITINE, MIXED TOCOPHEROLS CONCENTRATE, DL-ALPHA TOCOPHERYL ACETATE (VITAMIN E), NIACINAMIDE (VITAMIN B3), CALCIUM PANTOTHENATE, VITAMIN A PALMITATE, RIBOFLAVIN (VITAMIN B2), THIAMINE HYDROCHLORIDE (VITAMIN B1), PYRIDOXINE HYDROCHLORIDE (VITAMIN B6), FOLIC ACID, PHYTONADIONE (VITAMIN K), BIOTIN, CHOLECALCIFEROL (VITAMIN D3), CYANOCOBALAMIN (VITAMIN B12). CONTAINS MILK.
* A source of docosahexaenoic acid (DHA)
** A source of arachidonic acid (ARA)
Nutrition Facts Panel
Diluted: Each 5fl. oz (150 mL) contains 100 calories.
Nutrients per 100 calories:
VITAMINS:
| MINERALS:
|
To prepare Bobbie formula, add one unpacked, level scoop of powder for every 2 fl. oz. of warm water (100ºF). Always add water first, then powder, and shake to mix thoroughly. Learn how to make a formula bottle here.
These recommendations are based on normal growth patterns for healthy term infants and are provided as general guidance to estimate how much Bobbie to order, always consult your infant’s healthcare provider to ensure your child's unique needs are being met.
The amount of formula and/or breast milk your baby needs will vary as they grow. And although there is no custom guide, a baby feeding chart can help minimize guesswork.
Click here for Bobbie's in-depth feeding guide that provides bundle recommendations based on daily intake data collected from hundreds of thousands of Bobbie parents!
Development
Our recipe is backed by clinical evidence and built to support the growth and development of healthy full term babies.
World Class Manufacturing
Bobbie is made by an experienced infant formula manufacturer at a facility based in Ohio. With USDA Organic, Kosher, and FDA quality standards being met.
Rigorous Testing
Safety and quality are vitally important to choosing an infant formula. Each batch of Bobbie has gone through over 2000 quality tests to ensure it meets all the safety requirements necessary for infant formula.
Product Security
We take extra steps to ensure the product we make is exactly the product you receive. We track all products through manufacturing, packaging, and shipping to your door.
How We Keep Our Infant Formula Safe
- 2,000 Safety & Quality Checks
- Tamper evident cans
- Meet FDA Requirements for Nutritional and Quality Standards
- Product traceability
- Clean Label Purity Award & Pesticide Free Certification
Click here for more about our safety.
All sales are final. Bobbie does not accept returns or issue credit for unused products for safety and quality reasons. If you believe you have received a damaged product or your order is incorrect, please get in touch with us at hello@hibobbie.com within 14 days of the date of purchase so we can make it right.
Bobbie original organic
Nutrition Panel
Nutrition Facts Panel
Diluted: Each 5fl. oz (150 mL) contains 100 calories.
Nutrients per 100 calories:
| MINERALS:
|
Ingredients
ORGANIC LACTOSE, ORGANIC NONFAT MILK, ORGANIC HIGH OLEIC SUNFLOWER OIL, ORGANIC SOYBEAN OIL, ORGANIC WHEY PROTEIN CONCENTRATE, ORGANIC COCONUT OIL, LESS THAN 2%: ORGANIC SOY LECITHIN, SCHIZOCHYTRIUM SP. OIL*, MORTIERELLA ALPINA OIL**, CALCIUM CARBONATE, CALCIUM PHOSPHATE, SODIUM CHLORIDE, POTASSIUM CHLORIDE, POTASSIUM CITRATE, L-CARNITINE, MAGNESIUM PHOSPHATE, CHOLINE BITARTRATE, CALCIUM ASCORBATE, INOSITOL, POTASSIUM IODIDE, FERROUS SULFATE, d-ALPHA TOCOPHERYL ACETATE, ZINC SULFATE, VITAMIN C PALMITATE, NIACINAMIDE, CALCIUM PANTOTHENATE, BIOTIN, VITAMIN A, THIAMIN HYDROCHLORIDE, COPPER SULFATE, RIBOFLAVIN, MIXED TOCOPHEROLS, PYRIDOXINE HYDROCHLORIDE, SODIUM SELENATE, MANGANESE SULFATE, PHYLLOQUINONE, FOLIC ACID, VITAMIN D3 AND VITAMIN B12. CONTAINS MILK AND SOY.
* A source of docosahexaenoic acid (DHA)
** A source of arachidonic acid (ARA)

“Bobbie is an answer for parents looking for formulas that closely mimic the qualities of breast milk.”
- No Soy Fat Blend
- No Palm Oil
- No Persistent Pesticides
- No Corn Syrup
- No Maltodextrin
- No Filler
- Non GMO
Bobbie organic 24 oz can
Bundle Recommendations
A baby's daily intake is as unique as they are! The best way to assess how much formula you will need on a monthly basis is to consider how many ounces of formula you will prepare each day. Read More
Just getting started? Consider how you plan to feed when choosing your bundle. Sizes can be adjusted at any time.
Feeding journey | Daily fl oz of formula | Bundle size |
---|---|---|
Mostly breastmilk | 4-8 oz | 2 Cans |
Combo feeding (about half breastmilk & half Bobbie) | 8-12 oz | 4 Cans |
12-16 oz | ||
16-20 oz | ||
Mostly or all Bobbie | 20-24 oz | 6 Cans |
24-28 oz | ||
28-32 oz | ||
32-36+ oz |
Bobbie Organic 14.1 oz Can Ingredients | Bobbie Organic 24 oz Can Ingredients |
---|---|
Organic Lactose, Organic Nonfat Milk, Organic High Oleic (Safflower Or Sunflower) Oil, Organic Canola Oil, Organic Whey Protein Concentrate, Organic Coconut Oil, Organic Linoleic (Sunflower Or Safflower) Oil, Less than 1%: Organic Canola Lecithin, Schizochytrium Sp. Oil*, Mortierella Alpina Oil**, Calcium Phosphate, Potassium Citrate, Sodium Chloride, Calcium Carbonate, Potassium Hydroxide, Potassium Phosphate, Magnesium Chloride, Potassium Bicarbonate, Ferrous Sulfate, Potassium Chloride, Zinc Sulfate, Cupric Sulfate, Manganese Sulfate, Potassium Iodide, Sodium Selenite, Choline Bitartrate, Ascorbic Acid (Vitamin C), Ascorbyl Palmitate, Inositol, L-Carnitine, Mixed Tocopherol Concentrate, dL-Alpha Tocopheryl Acetate (Vitamin E), Niacinamide (Vitamin B3), Calcium Pantothenate, Vitamin A Palmitate, Riboflavin (Vitamin B2), Thiamine Hydrochloride (Vitamin B1), Pyridoxine Hydrochloride (Vitamin B6), Folic Acid, Phytonadione (Vitamin K), Biotin, Cholecalciferol (Vitamin D3), Cyanocobalamin (Vitamin B12). Contains Milk |
Organic LACTOSE, Organic NONFAT MILK, Organic HIGH OLEIC SUNFLOWER OIL, Organic SOYBEAN OIL, Organic WHEY PROTEIN CONCENTRATE, Organic COCONUT OIL, LESS THAN 2%: ORGANIC SOY LECITHIN, SCHIZOCHYTRIUM SP. OIL*, MORTIERELLA ALPINA OIL**, CALCIUM CARBONATE, CALCIUM PHOSPHATE, SODIUM CHLORIDE, POTASSIUM CHLORIDE, POTASSIUM CITRATE, L-CARNITINE, MAGNESIUM PHOSPHATE, CHOLINE BITARTRATE, CALCIUM ASCORBATE, INOSITOL, POTASSIUM IODIDE, FERROUS SULFATE, dl-ALPHA TOCOPHERYL ACETATE, ZINC SULFATE, VITAMIN C PALMITATE, NIACINAMIDE, CALCIUM PANTOTHENATE, BIOTIN, VITAMIN A, THIAMIN HYDROCHLORIDE, COPPER SULFATE, RIBOFLAVIN, MIXED TOCOPHEROLS, PYRIDOXINE HYDROCHLORIDE, SODIUM SELENATE, MANGANESE SULFATE, PHYLLOQUINONE, FOLIC ACID, VITAMIN D3 AND VITAMIN B12. Contains milK & Soy |
Bobbie Organic
14.1 oz Can Ingredients
Contains milk.
Organic Lactose, Organic Nonfat Milk, Organic High Oleic (Safflower Or Sunflower) Oil, organic canola oil, Organic Whey Protein Concentrate, Organic Coconut Oil, Organic Linoleic (Sunflower Or Safflower) Oil, Less Than 1%: Organic Canola Lecithin, Schizochytrium Sp. Oil*, Mortierella Alpina Oil**, Calcium Phosphate, Potassium Citrate, Sodium Chloride, Calcium Carbonate, Potassium Hydroxide, Potassium Phosphate, Magnesium Chloride, Potassium Bicarbonate, Ferrous Sulfate, Potassium Chloride, Zinc Sulfate, Cupric Sulfate, Manganese Sulfate, Potassium Iodide, Sodium Selenite, Choline Bitartrate, Ascorbic Acid (Vitamin C), Ascorbyl Palmitate, Inositol, L-Carnitine, Mixed Tocopherol Concentrate, dL-Alpha Tocopheryl Acetate (Vitamin E), Niacinamide (Vitamin B3), Calcium Pantothenate, Vitamin A Palmitate, Riboflavin (Vitamin B2), Thiamine Hydrochloride (Vitamin B1), Pyridoxine Hydrochloride (Vitamin B6), Folic Acid, Phytonadione (Vitamin K), Biotin, Cholecalciferol (Vitamin D3), Cyanocobalamin (Vitamin B12).


Proudly USDA Organic
Brain boosting support
We include industry leading levels of DHA, an omega-3 fatty acid found in breast milk, which is important for brain development and eye health.
Our water-extracted algal DHA is sourced without the use of chemical solvents like hexane.


Designed for easy, comfortable digestion
There’s no comparison.
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Organic Original
-
NeuroPro
-
Organic
USDA Organic
No pesticides or antibiotics**
Clean Label Project
Purity Award
Modeled after breast milk
100% organic lactose
Brain boosting support
Industry leading DHA levels
Comfortable digestion
60:40 Whey:Casein ratio
No soy allergens
No palm oil
There’s more where that came from. See the full comparison
Just what your baby needs— and nothing they don't.
what’s inside bobbie
organic original baby formula?


organic grass-fed
nonfat milk
We partner with small family-run farms to source our delicious, nutrient-dense organic milk.

100% Organic lactose
Our formula is made with lactose, the primary carbohydrate source in breast milk.

organic whey protein
Like mature breast milk, our protein blend features a 60:40 whey to casein ratio to support healthy comfortable digestion.

Organic fat blend
Our expeller-pressed, plant-based oils provide the fatty acids your baby needs without GMOs, pesticide residues, or inorganic chemical solvents.

DHA
Our 20 mg / 100 kcal of DHA sets us apart from other formulas and lays a strong foundation for brain development.

iron
We base our iron serving of 1.2 mg on European standards to support the production of red blood cells, muscle cells and metabolism.



Bobbie Organic Original
Baby Formula FAQS
- Wash your hands, bottles, and accessories in hot, soapy water before making formula.
- Add warm water (100ºF) to the bottle.
- For every 2 fl. oz. of water, add one unpacked, level scoop of Bobbie. Level the scoop by tapping it on the side of the can to knock off the excess powder, or use a clean knife to scrape off the extra powder.
- Add the scoop back to the can and cover your can of Bobbie with its lid!
- Cap the bottle and shake gently until the powder is completely dissolved.
- Use prepared infant formula within 2 hours of preparing it. Once feeding starts, throw away any formula your baby does not finish within 1 hour. Don’t refrigerate leftover formula to save it for later.
Learn more about preparing your formula with tap water here.
One can of Bobbie makes approximately 23 four ounce bottles of formula. How quickly you go through a can will depend on your baby’s eating habits and needs!
You can store a freshly prepared and untouched bottle of Bobbie at room temperature for up to 2 hours or in the refrigerator for up to 24 hours. Once feeding has begun, discard the bottle after 1 hour. Don’t refrigerate leftover formula to save it for later.
Learn more about baby formula preparation here.
We keep the recipe simple and nutritionally complete with what your baby needs to thrive—carbohydrates, fats, milk proteins, and vitamins and minerals. We source our ingredients from organic farms, meaning our products are non-GMO, contain no synthetic pesticide residues, have no artificial colors or flavors, or inorganic preservatives. Bobbie formulas provide everything your baby needs and nothing that they don’t.
If you want or need to introduce formula to a breastfed baby, consider meeting with a lactation professional to help you through the transition. Many suggest ensuring your baby will accept a bottle first (with expressed breast milk) before introducing formula. How and when you offer formula is up to you! Some parents prefer to offer formula for the first time in the morning so they can watch for any potential adverse reactions.
For more information, visit our article on Introducing a Bottle to A Breastfed Baby.
Many babies have no problem switching to a new formula, while others experience digestive changes during the transition period. Keep in mind that it can take babies around one week to fully adapt to a new formula. Things like fussiness, poop schedule, the color of poops, grunts, or spit-up might be noticeably different until your baby fully adjusts. You know your baby best—when in doubt, we always recommend reaching out to your pediatrician to discuss.
Not sure which formula to choose? Try our baby formula quiz!
Learn more about how to choose a baby formula, here.
Safety
DEVELOPMENT
Our recipe is backed by clinical evidence and built to support the growth and development of healthy full term babies.
TRUSTED MANUFACTURING
We take pride in our ability to produce Bobbie formula in-house at our Ohio facility, complemented by longstanding partnerships with trusted co-manufacturers that are known for their decades-long commitment to safety.
RIGOROUS TESTING
Safety and quality are vitally important to choosing an infant formula. Each batch of Bobbie has gone through over 2000 quality tests to ensure it meets all the safety requirements necessary for infant formula.
PRODUCT SECURITY
We take extra steps to ensure the product we make is exactly the product you receive. We track all products through manufacturing, packaging, and shipping to your door.
HOW WE KEEP OUR INFANT FORMULA SAFE
- 2,000 Safety & Quality Checks
- Tamper evident cans
- Meet FDA Requirements for Nutritional and Quality Standards
- Product traceability
- Clean Label Purity Award & Pesticide Free Certification
Click here for more about our safety
Feeding Recommendations
The following chart is based on WHO Growth Standards, the Pediatric Nutrition Care Manual and input from Bobbie's team of medical advisors.
Baby's Age | Daily Volume | Approximate Feeding Frequency | Monthly Bundle Size (Fully Formula) | Monthly Bundle Size (Combo Feeding 50/50) |
1-4 weeks (Newborn) | 6-10 (3 fl. oz) bottles | Every 2 to 3 hours or according to baby's hunger cues | 8 cans | 4 cans |
1 month | 7-8 (4 fl. oz) bottles | Every 2 to 3 hours or according to baby's hunger cues | 8 cans | 4 cans |
2 months | 5-6 (5 fl. oz) bottles | Every 3-4 hours | 8 cans | 4 cans |
3 months | 5-6 (7 fl. oz) bottles | Every 4 hours | 10 cans | 8 cans |
4 months | 5-6 (7 fl. oz) bottles | Every 4 to 5 hours | 10 cans | 8 cans |
5 months | 5-6 (7 fl. oz) bottles | Every 4 to 6 hours | 10 cans | 8 cans |
6 to 11 months | 4-5 (8 fl. oz) bottles | Every 4 to 6 hours | 10 cans | 8 cans |
12 months | 3-4 (8 fl. oz) bottles | Every 4 to 6 hours | 8 cans | 4 cans |
how much formula do i need?
Baby's Age | Daily Volume | Monthly Bundle Size (Combo Feeding 50/50) |
1-4 weeks (Newborn) | 6-10 (3 fl. oz) bottles | 4 cans |
1 month | 7-8 (4 fl. oz) bottles | 4 cans |
2 months | 5-6 (5 fl. oz) bottles | 4 cans |
3 months | 5-6 (7 fl. oz) bottles | 8 cans |
4 months | 5-6 (7 fl. oz) bottles | 8 cans |
5 months | 5-6 (7 fl. oz) bottles | 8 cans |
6 to 11 months | 4-5 (8 fl. oz) bottles | 8 cans |
12 months | 3-4 (8 fl. oz) bottles | 4 cans |
Baby's Age | Daily Volume | Monthly Bundle Size (Fully Formula) |
1-4 weeks (Newborn) | 6-10 (3 fl. oz) bottles | 8 cans |
1 month | 7-8 (4 fl. oz) bottles | 8 cans |
2 months | 5-6 (5 fl. oz) bottles | 8 cans |
3 months | 5-6 (7 fl. oz) bottles | 10 cans |
4 months | 5-6 (7 fl. oz) bottles | 10 cans |
5 months | 5-6 (7 fl. oz) bottles | 10 cans |
6 to 11 months | 4-5 (8 fl. oz) bottles | 10 cans |
12 months | 3-4 (8 fl. oz) bottles | 8 cans |
Note: To prepare Bobbie formula, add one unpacked, level scoop of powder for every 2 fl. oz. of warm water (100ºF). Always add water first, then powder, and shake to mix thoroughly. These recommendations are based on normal growth patterns for healthy term infants and are provided as general guidance to estimate how much Bobbie to order, always consult your infant’s healthcare provider to ensure your child's unique needs are being met.
Still have questions? Click here for Bobbie’s in-depth feeding guide.
See what parents are saying.
Ingredients and Nutrition
INGREDIENTS
Organic Lactose, Organic Nonfat Milk, Organic High Oleic (Safflower Or Sunflower) Oil, Organic Canola Oil, Organic Whey Protein Concentrate, Organic Coconut Oil, Organic Linoleic (Sunflower Or Safflower) Oil, Less Than 1%: Organic Canola Lecithin, Schizochytrium Sp. Oil*, Mortierella Alpina Oil**, Calcium Phosphate, Potassium Citrate, Sodium Chloride, Calcium Carbonate, Potassium Hydroxide, Potassium Phosphate, Magnesium Chloride, Potassium Bicarbonate, Ferrous Sulfate, Potassium Chloride, Zinc Sulfate, Cupric Sulfate, Manganese Sulfate, Potassium Iodide, Sodium Selenite, Choline Bitartrate, Ascorbic Acid (Vitamin C), Ascorbyl Palmitate, Inositol, L-Carnitine, Mixed Tocopherol Concentrate, di-Alpha Tocopheryl Acetate (Vitamin E), Niacinamide (Vitamin B3), Calcium Pantothenate, Vitamin A Palmitate, Riboflavin (Vitamin B2), Thiamine Hydrochloride (Vitamin B1), Pyridoxine Hydrochloride (Vitamin B6), Folic Acid, Phytonadione (Vitamin K), Biotin, Cholecalciferol (Vitamin D3), Cyanocobalamin (Vitamin B12). Contains Milk.
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* A source of docosahexaenoic acid (DHA)
** A source of arachidonic acid (ARA)
NUTRITION FACTS PANEL
DILUTED: EACH 5 FL OZ (150 mL) CONTAINS 100 CALORIES . NUTRIENTS PER 100 CALORIES:
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Bobbie Organic Baby Formula