• No Soy Fat Blend
  • No Palm Oil
  • No Persistent Pesticides
  • No Corn Syrup
  • No Maltodextrin
  • No Filler
  • Non GMO

Organic Original
Infant Formula

The original USDA Organic, EU style baby formula made in America with the same protein ratio as mature breast milk for healthy, comfortable digestion. Always Clean Label Project certified, never palm oil, soy allergens, or alternative sugars.

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*See full offer Terms and Conditions
† with globally sourced ingredients

  • No hormones, synthetic pesticides, or antibiotics**

  • Supports brain development

  • Designed for easy, comfortable digestion

**In accordance to organic practices

Have a 24 or 12.7 oz can? See your .

Ingredients (14.1 oz can)
ORGANIC LACTOSE, ORGANIC NONFAT MILK, ORGANIC HIGH OLEIC (SAFFLOWER OR SUNFLOWER) OIL, ORGANIC LOW ERUCIC ACID RAPESEED OIL, ORGANIC WHEY PROTEIN CONCENTRATE, ORGANIC COCONUT OIL, ORGANIC LINOLEIC (SUNFLOWER OR SAFFLOWER) OIL, LESS THAN 1%: ORGANIC LOW ERUCIC ACID RAPESEED LECITHIN, SCHIZOCHYTRIUM SP. OIL*, MORTIERELLA ALPINA OIL**, CALCIUM PHOSPHATE, POTASSIUM CITRATE, SODIUM CHLORIDE, CALCIUM CARBONATE, POTASSIUM HYDROXIDE, POTASSIUM PHOSPHATE, MAGNESIUM CHLORIDE, POTASSIUM BICARBONATE, FERROUS SULFATE, POTASSIUM CHLORIDE, ZINC SULFATE, CUPRIC SULFATE, MANGANESE SULFATE, POTASSIUM IODIDE, SODIUM SELENITE, CHOLINE BITARTRATE, ASCORBIC ACID (VITAMIN C), ASCORBYL PALMITATE, INOSITOL, L-CARNITINE, MIXED TOCOPHEROLS CONCENTRATE, DL-ALPHA TOCOPHERYL ACETATE (VITAMIN E), NIACINAMIDE (VITAMIN B3), CALCIUM PANTOTHENATE, VITAMIN A PALMITATE, RIBOFLAVIN (VITAMIN B2), THIAMINE HYDROCHLORIDE (VITAMIN B1), PYRIDOXINE HYDROCHLORIDE (VITAMIN B6), FOLIC ACID, PHYTONADIONE (VITAMIN K), BIOTIN, CHOLECALCIFEROL (VITAMIN D3), CYANOCOBALAMIN (VITAMIN B12). CONTAINS MILK.

* A source of docosahexaenoic acid (DHA)
** A source of arachidonic acid (ARA)

Nutrition Facts Panel
Diluted: Each 5fl. oz (150 mL) contains 100 calories.
Nutrients per 100 calories:

PROTEIN g
2.0
FAT g
5.3
CARBOHYDRATE g
11
WATER g
136
LINOLEIC ACID mg
725

VITAMINS:
VITAMIN A IU
300
VITAMIN D IU
75
VITAMIN E IU
2
VITAMIN K mcg
8.3
THIAMINE (VITAMIN B1) mcg
100
RIBOFLAVIN (VITAMIN B2) mcg
150
VITAMIN B6 mcg
63
VITAMIN B12 mcg
0.2
NIACIN mcg
1000
FOLIC ACID (FOLACIN) mcg
15
PANTOTHENIC ACID mcg
450
BIOTIN mcg
3
VITAMIN C (ASCORBIC ACID) mg
9
CHOLINE mg
25
INOSITOL mg
24

MINERALS:

CALCIUM mg
63
PHOSPHORUS mg
42
MAGNESIUM mg
7
IRON mg
1.2
ZINC mg
0.75
MANGANESE mcg
5
COPPER mcg
71
IODINE mcg
15
SELENIUM mcg
3
SODIUM mg
27
POTASSIUM mg
110
CHLORIDE mg
65

To prepare Bobbie formula, add one unpacked, level scoop of powder for every 2 fl. oz. of warm water (100ºF). Always add water first, then powder, and shake to mix thoroughly. Learn how to make a formula bottle here.

These recommendations are based on normal growth patterns for healthy term infants and are provided as general guidance to estimate how much Bobbie to order, always consult your infant’s healthcare provider to ensure your child's unique needs are being met.

The amount of formula and/or breast milk your baby needs will vary as they grow. And although there is no custom guide, a baby feeding chart can help minimize guesswork.

Click here for Bobbie's in-depth feeding guide that provides bundle recommendations based on daily intake data collected from hundreds of thousands of Bobbie parents!

Development
Our recipe is backed by clinical evidence and built to support the growth and development of healthy full term babies.

World Class Manufacturing
Bobbie is made by an experienced infant formula manufacturer at a facility based in Ohio. With USDA Organic, Kosher, and FDA quality standards being met.

Rigorous Testing
Safety and quality are vitally important to choosing an infant formula. Each batch of Bobbie has gone through over 2000 quality tests to ensure it meets all the safety requirements necessary for infant formula.

Product Security
We take extra steps to ensure the product we make is exactly the product you receive. We track all products through manufacturing, packaging, and shipping to your door.

How We Keep Our Infant Formula Safe

  • 2,000 Safety & Quality Checks
  • Tamper evident cans
  • Meet FDA Requirements for Nutritional and Quality Standards
  • Product traceability
  • Clean Label Purity Award & Pesticide Free Certification


Click here for more about our safety.

All sales are final. Bobbie does not accept returns or issue credit for unused products for safety and quality reasons. If you believe you have received a damaged product or your order is incorrect, please get in touch with us at hello@hibobbie.com within 14 days of the date of purchase so we can make it right.

“Bobbie is an answer for parents looking for formulas that closely mimic the qualities of breast milk.”

Nicole Silber, RD, CSP, CLC

  • No Soy Fat Blend
  • No Palm Oil
  • No Persistent Pesticides
  • No Corn Syrup
  • No Maltodextrin
  • No Filler
  • Non GMO

Proudly USDA Organic

Baby formula certified to meet the strictest organic standard in the world. Hormones, synthetic pesticides, or antibiotics**? You won’t find them here.
  • Clean Label Project Purity Award
  • Certified Pesticide Free
  • USDA Organic
  • EU Organic
**In accordance to organic practices

Brain boosting support

We include industry leading levels of DHA, an omega-3 fatty acid found in breast milk, which is important for brain development and eye health.

Our water-extracted algal DHA is sourced without the use of chemical solvents like hexane.

Designed for easy, comfortable digestion

We add whey protein to provide a 60:40 whey to casein ratio, mirroring what's found in mature breast milk, to support healthy, comfortable digestion for tiny tummies.

There’s no comparison.

  • Bobbie logo Organic Original
  • Enfamil logo NeuroPro
  • Kendamil logo Organic
  • USDA Organic

    No pesticides or antibiotics**

  • Clean Label Project
    Purity Award

  • Modeled after breast milk

    100% organic lactose

  • Brain boosting support

    Industry leading DHA levels

  • Comfortable digestion

    60:40 Whey:Casein ratio

  • No soy allergens

  • No palm oil

There’s more where that came from. See the full comparison

Just what your baby needs— and nothing they don't.

what’s inside bobbie
organic original baby formula?

See All The Ingredients

organic grass-fed
nonfat milk

We partner with small family-run farms to source our delicious, nutrient-dense organic milk.

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100% Organic lactose

Our formula is made with lactose, the primary carbohydrate source in breast milk.

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organic whey protein

Like mature breast milk, our protein blend features a 60:40 whey to casein ratio to support healthy comfortable digestion.

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Organic Expeller-Pressed Fat Blend

Organic fat blend

Our expeller-pressed, plant-based oils provide the fatty acids your baby needs without GMOs, pesticide residues, or inorganic chemical solvents.

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At 20mg per 100 kcal, our plant-extracted DHA packs a punch to support brain development.

DHA

Our 20 mg / 100 kcal of DHA sets us apart from other formulas and lays a strong foundation for brain development.

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Iron

iron

We base our iron serving of 1.2 mg on European standards to support the production of red blood cells, muscle cells and metabolism.

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  • organic grass-fed
    nonfat milk

    We partner with small family-run farms to source our delicious, nutrient-dense organic milk.

    Line animation
    Organic Expeller-Pressed Fat Blend

    Organic fat blend

    Our expeller-pressed, plant-based oils provide the fatty acids your baby needs without GMOs, pesticide residues, or inorganic chemical solvents.

    Line animation
  • 100% Organic lactose

    Our formula is made with lactose, the primary carbohydrate source in breast milk.

    Line animation
    At 20mg per 100 kcal, our plant-extracted DHA packs a punch to support brain development.

    DHA

    Our 20 mg / 100 kcal of DHA sets us apart from other formulas and lays a strong foundation for brain development.

    Line animation
  • organic whey protein

    Like mature breast milk, our protein blend features a 60:40 whey to casein ratio to support healthy comfortable digestion.

    Line animation
    Iron

    iron

    We base our iron serving of 1.2 mg on European standards to support the production of red blood cells, muscle cells and metabolism.

    Line animation
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Bobbie Organic Original
Baby Formula FAQS

  • Wash your hands, bottles, and accessories in hot, soapy water before making formula.
  • Add warm water (100ºF) to the bottle.
  • For every 2 fl. oz. of water, add one unpacked, level scoop of Bobbie. Level the scoop by tapping it on the side of the can to knock off the excess powder, or use a clean knife to scrape off the extra powder.
  • Add the scoop back to the can and cover your can of Bobbie with its lid!
  • Cap the bottle and shake gently until the powder is completely dissolved.
  • Use prepared infant formula within 2 hours of preparing it. Once feeding starts, throw away any formula your baby does not finish within 1 hour. Don’t refrigerate leftover formula to save it for later.

Learn more about preparing your formula with tap water here.

One can of Bobbie makes approximately 23 four ounce bottles of formula. How quickly you go through a can will depend on your baby’s eating habits and needs!

You can store a freshly prepared and untouched bottle of Bobbie at room temperature for up to 2 hours or in the refrigerator for up to 24 hours. Once feeding has begun, discard the bottle after 1 hour. Don’t refrigerate leftover formula to save it for later.

Learn more about baby formula preparation here.

We keep the recipe simple and nutritionally complete with what your baby needs to thrive—carbohydrates, fats, milk proteins, and vitamins and minerals. We source our ingredients from organic farms, meaning our products are non-GMO, contain no synthetic pesticide residues, have no artificial colors or flavors, or inorganic preservatives. Bobbie formulas provide everything your baby needs and nothing that they don’t.

If you want or need to introduce formula to a breastfed baby, consider meeting with a lactation professional to help you through the transition. Many suggest ensuring your baby will accept a bottle first (with expressed breast milk) before introducing formula. How and when you offer formula is up to you! Some parents prefer to offer formula for the first time in the morning so they can watch for any potential adverse reactions.

For more information, visit our article on Introducing a Bottle to A Breastfed Baby.

Many babies have no problem switching to a new formula, while others experience digestive changes during the transition period. Keep in mind that it can take babies around one week to fully adapt to a new formula. Things like fussiness, poop schedule, the color of poops, grunts, or spit-up might be noticeably different until your baby fully adjusts. You know your baby best—when in doubt, we always recommend reaching out to your pediatrician to discuss.

Not sure which formula to choose? Try our baby formula quiz!

Learn more about how to choose a baby formula, here.

See what parents are saying.

Bobbie Organic Baby Formula

Bobbie's organic baby formula is carefully crafted with only the finest ingredients to provide your baby with the required nutrition they need to grow. Our formula is made with organic milk from grass-fed cows and received the Clean Label Purity Award and Pesticide Free Certification. We understand that finding the right baby formula can be a daunting task, but we're here to help. Our team of experts is dedicated to ensuring that every aspect of our formula meets the highest standards of quality and safety. From sourcing the best ingredients to strict manufacturing practices, we take every step necessary to ensure that our formula is the best choice for your baby and modeled after breast milk. So if you're looking for an organic baby formula that you can trust, look no further. Bobbie Organic Infant Formula is the perfect choice for parents who want the best for their little ones. Shop Bobbie today and experience the difference that high-quality and organic ingredients can make.