Our Promise

Evolve the conversation of parenthood

We exist to bring peace of mind to parenting by shifting the scrutiny of how we feed to what we feed. Simply put, if you choose to feed your little one formula, it should be undeniably good, and you should be supported in your decision. 

Bobbie is fueled by personal experiences. We are a team of food scientists, medical experts and operators, who are also parents striving to do our best. We are building a new type of workplace that supports today’s parents–a world where flexibility and compassion co-exist with efficiency and ambition. We live by our Values: 

No judgment. As parents, we’re the strongest and largest community in the world, and we all deserve to be heard. We’re all in this together. 

Radically simple. We strive for fewer ingredients with naturally occurring nutrients. Quality comes from simplicity, and that applies to everything. 

Deliver by the ounce. We focus on the tiniest details, down to the ounce. From our high safety and quality standards, to delivering your order when you need it. 

Nurture the tension. Parenthood is full of healthy tension––joy and fear, empowering and overwhelming. And that’s okay. We embrace the conflicts.

You are tirelessly devoted to your children, and we promise to match our devotion to Bobbie.

We lost sleep over this so you don’t have to.

Laura Modi and Sarah Hardy

Bobbie Co-Founders & Moms