-MEGHAN TRAINOR,
AWARD-WINNING MUSICIAN AND BOBBIE MOM

“I know it's hard,
but ask for help.”

Meghan Trainor leaned on her support system when she needed it the most, because parents can’t (and shouldn’t) do it alone.

Ask for Help

Parents can’t pour from an empty cup, but Meghan Trainor isn’t afraid to keep hers filled. When critics attacked her as 'selfish' for prioritizing her wellbeing as a new mom, she held firm—advocating for herself and the support she needed.

Now she’s encouraging all parents to do the same.

It’s like putting on your oxygen mask first before your kids'. If I’m not at my best, how can I give my best?

-MEGHAN TRAINOR

THE ASK FOR HELP STUDY*

This fall, the US Surgeon General sounded the alarm about parental mental health. We wanted to know how parents navigating their year one feeding journeys were impacted. Enter: The Ask For Help Study.

of mothers reported feeling frequent or constant negative emotions postpartum
of mothers experienced extreme or moderate stress over feeding choices in their baby’s first year
of mothers felt shame, anxiety or discomfort in turning to their support systems about feeding choices
Read the Full Study

*Seven Letter Insight conducted the nationwide online and randomized text-to-online survey between October 18-28, 2024. The third-party survey was developed and led by Seven Letter Insight data scientists alongside three doctors in the perinatal, pediatric, and maternal wellness space and was commissioned by Bobbie. One thousand (N=1000) women who have given birth within the last four years were surveyed, with a margin of error of +/-3.1%. at the 95% confidence level. The survey was weighted to National Vital Statistics System (NVSS) demographic data available through the Centers for Disease Control’s (CDC) National Center for Health Statistics (NCHS).

Parental stress is a real public health problem. Infant formula isn’t the solution. Sleep training isn’t the solution. But seeking the help you need, and not being afraid to ask for it, is part of the solution.

Applications for the Bobbie Care Package now closed.*

Introducing the Bobbie Care Package. $500 for 50 families, plus essentials from our community of brands—like an annual membership to find childcare from Care.com, a $50 DoorDash gift card, and both an annual membership and $50 shopping credit to Thrive Market. Why? Because parents need help, and should never feel ashamed to ask for it.

*Winners should expect to hear by February 14th.

We get by with a little help from our friends.

An annual membership and a $50 shopping credit to stock your pantry with high-quality groceries.

An annual membership to find trusted childcare and household help, whenever you need it.

A $50 gift card to make your dinnertime a little easier.

A one-month diaper subscription for premium, super-absorbent diapers.

The ultimate sleep support with the Rest device and 6 months of the Hatch+ subscription.

Free access to the Winning The Toddler Stage Course to help you tackle tantrums.

A two-month subscription to organic, delicious farm-fresh snacks delivered straight to your door.

3 months of access to expert care for your pregnancy & postpartum journey.

A one-on-one 30 minute virtual consultation with a lactation board certified registered nurse.