We believe formula is food.®
Whether breast, bottle, or both—everybody's gotta eat.
- everybody’s gotta eat
- formula is food®
- everybody’s gotta eat
- formula is food®
70% of formula feeding parents are combo-feeding.*
Every feeding journey is unique, and yet we know that the majority of formula-feeding parents are breastfeeding parents too! That's why we want parents to feel confident about what's in their baby's bottle. Our simple recipes are formulated by dietitians and scientists (who are parents, too), so you can feel good from the first sip to last drop.
*In a 2023 email survey of 1139 people who visited hibobbie.com and indicated that they combo fed their baby.
Yes, Chef Mom
A mother's body shouldn't be policed any more than a parent's feeding choices.
This spring, Molly Baz woke up to discover her Times Square billboard for Swehl had been taken down. Her pregnant belly and milk-filled breasts were deemed “inappropriate.” Now, she’s back—with her baby, her boobs, and a bottle of Bobbie on the exact same Times Square billboard combo-feeding.
When Molly started combo feeding she turned to Bobbie—not only to nourish her baby but to continue to shake stigmas and double standards for moms everywhere.
I need to combo feed now that I’m back at work, and I’m proud to add Bobbie to the routine. I love Bobbie not just for their organic formula, but for their support of all feeding journeys.
More than powdered milk. It’s a meal.
A real recipe, with real food equivalents. One 5 fl oz bottle of Bobbie Organic contains*:
As much protein as about ⅓ of an egg
As much iron as about 1 ½ cups of spinach
As much DHA as about ⅓ of a sardine
As much vitamin D as about ¾ of a cup of whole milk
*Prepared as directed. Bobbie Organic Infant Formula does not contain eggs, spinach, sardines, or whole milk. It is not equivalent to or a replacement for first foods for babies when they are developmentally ready. Always use Bobbie as directed by a physician.
