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‡ Milk Fat Globule Membrane (MFGM) naturally occurring in Whole Milk
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- no Corn Syrup
- no Filler
- No Soy Fat Blend
- no Palm Oil
- no Maltodextrin
- no gluten
- No Soy Allergens
- NO PERSISTENT PESTICIDES
Grass-fed Whole Milk
Infant Formula
Starter Bundle
A 2-can bundle of our grass-fed, pasture-raised whole milk recipe with our organic no-soy fat blend. With a natural source of milk fat globule membrane (MFGM), it also contains DHA, ARA, and choline to support brain development.
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Ingredients
LACTOSE, ORGANIC WHOLE MILK, ORGANIC WHEY PROTEIN CONCENTRATE, ORGANIC HIGH OLEIC (SAFFLOWER OR SUNFLOWER) OIL, ORGANIC LOW ERUCIC ACID RAPESEED OIL, ORGANIC COCONUT OIL, ORGANIC LINOLEIC (SUNFLOWER OR SAFFLOWER) OIL, ORGANIC NONFAT MILK, LESS THAN 1%: ORGANIC LOW ERUCIC ACID RAPESEED LECITHIN, SCHIZOCHYTRIUM SP. OIL*, MORTIERELLA ALPINA OIL**, POTASSIUM CITRATE, SODIUM PHOSPHATE, CALCIUM CARBONATE, POTASSIUM CHLORIDE, MAGNESIUM CHLORIDE, POTASSIUM HYDROXIDE, CALCIUM HYDROXIDE, SODIUM CHLORIDE, POTASSIUM BICARBONATE, FERROUS SULFATE, ZINC SULFATE, CUPRIC SULFATE, MANGANESE SULFATE, POTASSIUM IODIDE, SODIUM SELENITE, CHOLINE BITARTRATE, ASCORBIC ACID (VITAMIN C), ASCORBYL PALMITATE, INOSITOL, L-CARNITINE, MIXED TOCOPHEROLS CONCENTRATE, dl-ALPHA TOCOPHERYL ACETATE (VITAMIN E), NIACINAMIDE (VITAMIN B3), CALCIUM PANTOTHENATE, VITAMIN A PALMITATE, RIBOFLAVIN (VITAMIN B2), THIAMINE HYDROCHLORIDE (VITAMIN B1), PYRIDOXINE HYDROCHLORIDE (VITAMIN B6), FOLIC ACID, PHYTONADIONE (VITAMIN K), BIOTIN, CHOLECALCIFEROL (VITAMIN D3), CYANOCOBALAMIN (VITAMIN B12). CONTAINS MILK.
* A source of docosahexaenoic acid (DHA)
** A source of arachidonic acid (ARA)
Nutrition Facts Panel
Diluted: Each 5fl. oz (150 mL) contains 100 calories.
Nutrients per 100 calories:
| MINERALS:
|
To prepare Bobbie formula, add one unpacked, level scoop of powder for every 2 fl. oz. of warm water. Always add water first, then powder, and shake to mix thoroughly. These recommendations are based on normal growth patterns for healthy term infants and are provided as general guidance to estimate how much Bobbie to order, always consult your infant’s healthcare provider to ensure your child's unique needs are being met.
The amount of formula and/or breast milk your baby needs will vary as they grow. And although there is no custom guide, a baby feeding chart can help minimize guesswork.
Click here for Bobbie's in-depth feeding guide that provides bundle recommendations based on daily intake data collected from hundreds of thousands of Bobbie parents!
Development
Our recipe and ingredient choices are backed by clinical studies/the latest science to support the growth and development of healthy full term-babies.
Trusted Manufacturing
We take pride in our ability to produce Bobbie formula in-house at our Ohio facility, complemented by longstanding partnerships with trusted co-manufacturers that are known for their decades-long commitment to safety.
Rigorous Testing
Ensuring safety and quality is our top priority. We conduct 2,000 minimum quality checks, including rigorous heavy metal testing, to meet our stringent standards, as well as Clean Label Purity Award criteria.
Product Security
We take extra steps to ensure the product we make is exactly the product you receive. We track all products through manufacturing, packaging, and shipping to your door.
How We Keep Our Infant Formula Safe
- 2,000 quality checks
- Tamper evident cans
- Meets FDA requirements for nutritional and quality standards
- Product traceability
- Clean Label Purity Award & Pesticide Free Certification
Click here for more about our safety.
All sales are final. Bobbie does not accept returns, exchanges, or issue credit for unused products for safety and quality reasons. If you have received a damaged product, let us know here. If you believe your order is incorrect, please get in touch with us at hello@hibobbie.com within 14 days of the date of purchase so we can make it right.
“I'm so excited to see a whole milk formula that is manufactured here in the US and has a grass-fed recipe that combines all of the support of DHA, Choline, and Whole Milk in every bottle to support brain development. I love that Bobbie's infant formulas are 100% lactose-based just like breastmilk, and that they have the same whey: casein ratio as mature breast milk. I can't wait to recommend this to parents interested in whole milk-based infant formula.”
-dr. Lauren Crosby, MD, FAAP
- no Corn Syrup
- no Filler
- No Soy Fat Blend
- no Palm Oil
- no Maltodextrin
- no gluten
- No Soy Allergens
- NO PERSISTENT PESTICIDES
Bobbie organic 24 oz can
Bundle Recommendations
A baby's daily intake is as unique as they are! The best way to assess how much formula you will need on a monthly basis is to consider how many ounces of formula you will prepare each day. Read More
Just getting started? Consider how you plan to feed when choosing your bundle. Sizes can be adjusted at any time.
| Feeding journey | Daily fl oz of formula | Bundle size |
|---|---|---|
| Mostly breastmilk | 4-8 oz | 2 Cans |
| Combo feeding (about half breastmilk & half Bobbie) | 8-12 oz | 4 Cans |
| 12-16 oz | ||
| 16-20 oz | ||
| Mostly or all Bobbie | 20-24 oz | 6 Cans |
| 24-28 oz | ||
| 28-32 oz | ||
| 32-36+ oz |
| Bobbie Organic 14.1 oz Can Ingredients | Bobbie Organic 24 oz Can Ingredients |
|---|---|
|
Organic Lactose, Organic Nonfat Milk, Organic High Oleic (Safflower Or Sunflower) Oil, Organic Canola Oil, Organic Whey Protein Concentrate, Organic Coconut Oil, Organic Linoleic (Sunflower Or Safflower) Oil, Less than 1%: Organic Canola Lecithin, Schizochytrium Sp. Oil*, Mortierella Alpina Oil**, Calcium Phosphate, Potassium Citrate, Sodium Chloride, Calcium Carbonate, Potassium Hydroxide, Potassium Phosphate, Magnesium Chloride, Potassium Bicarbonate, Ferrous Sulfate, Potassium Chloride, Zinc Sulfate, Cupric Sulfate, Manganese Sulfate, Potassium Iodide, Sodium Selenite, Choline Bitartrate, Ascorbic Acid (Vitamin C), Ascorbyl Palmitate, Inositol, L-Carnitine, Mixed Tocopherol Concentrate, dL-Alpha Tocopheryl Acetate (Vitamin E), Niacinamide (Vitamin B3), Calcium Pantothenate, Vitamin A Palmitate, Riboflavin (Vitamin B2), Thiamine Hydrochloride (Vitamin B1), Pyridoxine Hydrochloride (Vitamin B6), Folic Acid, Phytonadione (Vitamin K), Biotin, Cholecalciferol (Vitamin D3), Cyanocobalamin (Vitamin B12). Contains Milk |
Organic LACTOSE, Organic NONFAT MILK, Organic HIGH OLEIC SUNFLOWER OIL, Organic SOYBEAN OIL, Organic WHEY PROTEIN CONCENTRATE, Organic COCONUT OIL, LESS THAN 2%: ORGANIC SOY LECITHIN, SCHIZOCHYTRIUM SP. OIL*, MORTIERELLA ALPINA OIL**, CALCIUM CARBONATE, CALCIUM PHOSPHATE, SODIUM CHLORIDE, POTASSIUM CHLORIDE, POTASSIUM CITRATE, L-CARNITINE, MAGNESIUM PHOSPHATE, CHOLINE BITARTRATE, CALCIUM ASCORBATE, INOSITOL, POTASSIUM IODIDE, FERROUS SULFATE, dl-ALPHA TOCOPHERYL ACETATE, ZINC SULFATE, VITAMIN C PALMITATE, NIACINAMIDE, CALCIUM PANTOTHENATE, BIOTIN, VITAMIN A, THIAMIN HYDROCHLORIDE, COPPER SULFATE, RIBOFLAVIN, MIXED TOCOPHEROLS, PYRIDOXINE HYDROCHLORIDE, SODIUM SELENATE, MANGANESE SULFATE, PHYLLOQUINONE, FOLIC ACID, VITAMIN D3 AND VITAMIN B12. Contains milK & Soy |
Bobbie Organic
14.1 oz Can Ingredients
Contains milk.
Organic Lactose, Organic Nonfat Milk, Organic High Oleic (Safflower Or Sunflower) Oil, organic canola oil, Organic Whey Protein Concentrate, Organic Coconut Oil, Organic Linoleic (Sunflower Or Safflower) Oil, Less Than 1%: Organic Canola Lecithin, Schizochytrium Sp. Oil*, Mortierella Alpina Oil**, Calcium Phosphate, Potassium Citrate, Sodium Chloride, Calcium Carbonate, Potassium Hydroxide, Potassium Phosphate, Magnesium Chloride, Potassium Bicarbonate, Ferrous Sulfate, Potassium Chloride, Zinc Sulfate, Cupric Sulfate, Manganese Sulfate, Potassium Iodide, Sodium Selenite, Choline Bitartrate, Ascorbic Acid (Vitamin C), Ascorbyl Palmitate, Inositol, L-Carnitine, Mixed Tocopherol Concentrate, dL-Alpha Tocopheryl Acetate (Vitamin E), Niacinamide (Vitamin B3), Calcium Pantothenate, Vitamin A Palmitate, Riboflavin (Vitamin B2), Thiamine Hydrochloride (Vitamin B1), Pyridoxine Hydrochloride (Vitamin B6), Folic Acid, Phytonadione (Vitamin K), Biotin, Cholecalciferol (Vitamin D3), Cyanocobalamin (Vitamin B12).
The inspiration for our protein? Breast milk.
It’s the ratio that matters. The 60:40 whey-to-casein ratio found in Bobbie Organic and Bobbie Whole Milk is pretty much the Goldilocks of protein blends.
- THEIR Blend
Colostrum
(80:20)
Rapid nutrition for newbies. Crucially, babies only need this ratio in the first few days of life.
- OUR BLEND
Mature breast
milk (60:40)
Mature breast milk features a 60:40 whey-to-casein ratio to support easy digestion. Bobbie Organic and Bobbie Whole Milk, too!
- cow’s milk
Milk from the
fridge (20:80)
Perfect for baby cows, and ideal for most toddlers after year one.
Full cream nutrition,
with extra attitude.
We source full-fat whole milk to deliver a creamy, rich,
and nutritious recipe to fuel your baby’s growth and development. Deliciously.
Extra Brainy
Naturally-occurring Milk Fat Globule Membrane (MFGM) from whole milk, DHA, ARA, and choline to support brain development.
EXTRA CREAMY
More healthy milk fat and a
creamy taste they’ll love.**
extra graze time
Grass-fed whole milk from New Zealand cows on pasture 365 days a year.
The grass-fed difference.
The cows that provide the creamy, nutritious whole milk for our recipe are on pasture 365 days a year. That means high milk quality from healthy, happy cows.
An American-made whole milk recipe, modeled after breast milk.†
Grass-fed milk
EU-recommended DHA levels for brain development
60:40 Whey-to-Casein ratio like mature breast milk, to support softer poops
Made without palm oil
Organic plant-based
fat blend
Domestic manufacturing
Available via subscription
Mom-founded and led
† Made with globally-sourced ingredients.
Having options? That’s a whole vibe.
Organic Gentle®
Infant Formula Starter Bundle
- Made with smaller proteins to help ease fuss, gas, and tears.
The Bobbie Promise—now & always.
We create award-winning infant formula crafted by parents, trusted by experts, and loved by babies—because
parents deserve options without compromise.
OUR yES list:
Our (hard) no list:
Babies love Bobbie Grass-fed Whole Milk.
Parents do, too.
See what our happy Bobbie families have to say.
Bobbie Whole Milk Infant Formula
Bobbie's Grass-fed Whole Milk Infant Formula is crafted with premium ingredients to support your baby's nutritional needs from day one. Made with grass-fed whole milk, our formula offers essential nutrients, proteins, and healthy fats that mimic breast milk to nurture your baby’s growth and development. Bobbie is committed to providing a clean, complete, and balanced formula that is gentle on little tummies, without artificial additives, corn syrup, or palm oil. Our formula is non-GMO, ensuring your baby gets only the best. Discover the benefits of Bobbie’s Grass-fed Whole Milk Infant Formula today.
**Compared to Bobbie Organic Infant Formula.
