Parents Have Questions. We Have Answers.

Ingredients matter to us. We started with a no nonsense approach often seen in Europe, a simple recipe made with high quality ingredients. Our recipe is backed by clinical studies with the goal of providing a nutritionally complete infant formula that supports the growth and development of your baby throughout their first year.

INGREDIENTS: ORGANIC LACTOSE, ORGANIC NONFAT MILK, ORGANIC HIGH OLEIC (SAFFLOWER OR SUNFLOWER) OIL, ORGANIC SOYBEAN OIL, ORGANIC WHEY PROTEIN CONCENTRATE, ORGANIC COCONUT OIL, LESS THAN 1%: ORGANIC SOY LECITHIN, SCHIZOCHYTRIUM SP. OIL*, MORTIERELLA ALPINA OIL**, CALCIUM PHOSPHATE, POTASSIUM CITRATE, SODIUM CHLORIDE, CALCIUM CARBONATE, POTASSIUM HYDROXIDE, POTASSIUM PHOSPHATE, MAGNESIUM CHLORIDE, POTASSIUM BICARBONATE, FERROUS SULFATE, POTASSIUM CHLORIDE, ZINC SULFATE, CUPRIC SULFATE, MANGANESE SULFATE, POTASSIUM IODIDE, SODIUM SELENITE, CHOLINE BITARTRATE, ASCORBIC ACID (VITAMIN C), ASCORBYL PALMITATE, INOSITOL, MIXED TOCOPHEROL CONCENTRATE, dl-ALPHA TOCOPHERYL ACETATE (VITAMIN E), NIACINAMIDE (VITAMIN B3), CALCIUM PANTOTHENATE, VITAMIN A PALMITATE, RIBOFLAVIN (VITAMIN B2), THIAMINE HYDROCHLORIDE (VITAMIN B1), PYRIDOXINE HYDROCHLORIDE (VITAMIN B6), FOLIC ACID, PHYTONADIONE (VITAMIN K), BIOTIN, CHOLECALCIFEROL (VITAMIN D3), CYANOCOBALAMIN (VITAMIN B12)

*A SOURCE OF DOCOSAHEXAENOIC ACID (DHA) **A SOURCE OF ARACHIDONIC ACID (ARA)

DHA (Docosahexaenoic acid) is an omega-3 fatty acid that helps support developing brains and eyes. While current levels of DHA in routine U.S. infant formulas vary from 0-19 milligrams per 100 calories, Bobbie delivers 20 milligrams of DHA per 100 calories. These amounts mirror levels found in breast milk, as well as European requirements for DHA in infant formula. DHA is essential for the growth and development of the brain in the first year.

The DHA used in Bobbie is sourced from DHA-producing microalgae first studied by NASA as a nutritional supplement to support astronauts during space flight.

Bobbie doesn’t include corn syrup or other refined sugars. Breast milk is naturally sweet because it contains lactose (sometimes referred to as milk sugar). We use lactose as the only carbohydrate source in order to be more like breast milk.

Bobbie is not suitable for infants with milk or soy allergies, but it is:

Gluten-free
No palm oil
Non-GMO (ingredients not genetically engineered)
No Maltodextrin
No added natural or artificial flavors and colors (like all infant formulas)

All infant formulas are required to go through strict manufacturing procedures. Bobbie contains highly refined coconut oil, which does not contain allergens. If you have any concerns about food allergies, please consult your baby's pediatrician.

Our fat blend is the perfect combination of the different fats that a baby needs to grow and thrive. It includes organic coconut oil, organic sunflower/safflower oil, and organic soybean oil*—and no palm oil.

*Soy protein is a common allergen, but soy oil is not. If you’re concerned about a soy allergy, please consult your pediatrician.

Bobbie does not contain prebiotics or probiotics. We’ve kept the recipe simple and nutritionally complete with only what your baby needs to thrive—carbohydrates, fats, proteins, vitamins, and minerals. Also, lactose lends prebiotic properties to the formula.

Our milk is proudly sourced from Organic Valley. Organic Valley cows are free to roam and graze on pastures, and are never treated with hormones or antibiotics.

Pasture-raised cows are animals that get a substantial portion of their food from organic grass, grown on a pasture.

Fun fact: Organic Valley is a cooperative of farmers who helped write the standards on the benefits of organic pastures. Their cows spend an average of 42% more time on pasture than USDA organic requirements!

Bobbie is manufactured in Vermont. The source of our ingredients is extremely important to us, so we've prioritized local farms, family run businesses, and small batch operations in the U.S. wherever possible. Our dairy – milk, whey and lactose – are all sourced from the U.S., as is our DHA. Our fat blend is made up of coconut, safflower/sunflower, and soybean oils and is sourced from around the globe.

Bobbie offers complete nutrition for infants and is modeled after breast milk.

Bobbie contains water-extracted (not hexane-extracted) DHA to help support brain development.

Bobbie’s protein ratio is similar to the protein ratio of breast milk and is designed to support gentle digestion, supporting those growing little tummies while being easy on the gut.

Iron is an essential mineral for a growing infant. Bobbie is one of the only U.S. formulas meeting both European & U.S. requirements for iron.

Bobbie is a nutritionally complete product that meets the needs of most healthy term infants throughout the first year of life. It also meets all the nutritional requirements for infant formula set by the FDA.

Bobbie can be used as a sole source of nutrition for infants or in combination with breast milk.

Bobbie is a nutritionally complete, milk-based infant formula intended for full term, healthy infants (0-12 months of age).

Bobbie is not suitable for premature infants or infants with allergies to milk or soy, but it is:
Gluten-free
No palm oil
Non-GMO (ingredients not genetically engineered)
No Maltodextrin
No added natural or artificial flavors and colors (like all infant formulas)

All infant formulas are required to go through strict manufacturing procedures. Bobbie contains highly refined coconut oil, which does not contain allergens. If you have any concerns about food allergies, please consult your baby's pediatrician.

Bobbie is designed to be easy on your baby’s tummy.*

The two main proteins in breast milk and cow’s milk are whey and casein. In mature breast milk, the ratio of whey to casein 60:40, while it’s 20:80 in cow's milk. Bobbie’s protein ratio is more similar to breast milk to make it easier to digest. Bobbie also doesn't have palm oil, which can lead to hard stools in some babies.

*Healthy infants often experience gas, spit-up, constipation, and fussiness during the first year.

Our European style recipe meets U.S. FDA requirements, and is everything we wanted in a formula for our own babies — simple and evolved. Bobbie doesn’t use corn syrup, fillers, palm oil, and ingredients we wouldn't consume ourselves. Every ingredient is purposefully sourced and designed to nourish your little one.

Beyond our infant formula, Bobbie exists to build a parenting culture of confidence, not comparison, where every parent is supported in the feeding choice that is right for them and their baby.

Breast milk and formula are similar in their levels of carbohydrate, protein, and fat. Breast milk contains nutritional factors that cannot currently be replicated. Infant formula sold in the U.S. must show—through clinical trials—that it supports growth in line with breast milk.

1. Wash your hands with soap and water.
2. Gather sterilized water, bottles, and nipples.
3. Add water, then powder (adding powder first won’t leave room in the bottle to measure the correct amount of water). Using the included scoop, add one unpacked level scoop of powder for every 2 fl. oz. of warm water (100°F).
4. Shake to mix thoroughly
5. Discard any unfinished formula one hour after feeding begins

Tip: Store sterilized water in a clean, sealed carafe or jar. Boil and refresh water every 24 hours.

Powder
Always check the bottom of the can for use by date before feeding your baby. Never feed baby formula that is past its use by date. Once the can is opened, use the formula within one month. Always keep the formula covered with the plastic cap. Do not store in other containers.

Prepared formula
An untouched prepared formula bottle will keep for 24 hours in the fridge and two hours at room temperature. It’s important to discard any prepared formula after this time.

Once your baby has started a bottle (even just a sip!) throw away leftovers after one hour. Never put it back in the refrigerator.

We don’t recommend heating formula in a microwave. Microwaves cause hot spots that could burn your baby. Instead, use a bottle warmer or place the bottle in a bowl of warm water.

We recommend using water that’s been boiled and cooled for formula preparation.

Always measure the water first and then add the powder.

Don’t panic, it happens! In a pinch, one scoop measures 8.5g or 1.5 level tbsp. You’ll find a new scoop in each can of Bobbie.

Use program 4 to prepare Bobbie with the Baby Brezza.

Bobbie is manufactured right here in the U.S., in an FDA registered facility in Vermont. With over 4 decades of experience making infant formula, our manufacturer has world-class quality standards, and is regularly audited for safety and compliance by the FDA and third party agencies.

Bobbie is freshly hatched, and we are excited to introduce ourselves! Bobbie is an infant formula that has been clinically tested, reviewed by the FDA to ensure it meets all requirements, and made in an FDA-approved infant formula facility. At Bobbie, we work to make sure that each can of formula is the safest, highest quality product.

When you sign up for a monthly bundle, each can of Bobbie is $24—and that includes free shipping for your monthly delivery.

You can also make a one time purchase of Bobbie for $25 per can, plus flat rate shipping to anywhere in the 48 continental states, plus the District of Columbia.

Nope! You can always make a one time purchase of Bobbie.

First orders generally arrive in about 5 business days, depending on where you live.

PLEASE NOTE: Shipping carriers are experiencing unprecedented volume due to the holidays and some delays to your normal shipping time may occur. It may take 1-2 business days after you place your order for tracking information to be available in your account. Our shipping facility is closed on Saturday and Sunday.

Every can of Bobbie includes 400g (14.1 oz.) of powdered formula and makes about 106 fl. oz. of formula, which is about twenty-six 4 oz. bottles. One can lasts about 3-4 days for an exclusively formula fed baby consuming 32 fl. oz. a day, or about a week if supplementing 50%.

Absolutely! Feeding journeys have ups and downs, so we make it easy to edit, pause or cancel at any time. No questions asked—just log in to your account and adjust your order before it ships.

We want you to be thrilled with your purchase. if you have any questions or concerns, please reach out to us at hello@hibobbie.com.

You can easily change your monthly bundle by logging in to your account and navigating to the Subscription Tab:
→ Login
→ Account Page
→ Subscriptions Tab
→ Dial up or Down your bundle size.

Your monthly payment will change to match your selection.

Bobbie is available in the U.S. only and ships to the 48 continental states plus the District of Columbia. We currently do not ship to Alaska, Hawaii, APO/FPO, and U.S. territories including: American Samoa, Guam, Puerto Rico, and the U.S. Virgin Islands.

We love Mother Earth, which is why Bobbie is a member of How2Recycle®, a program that helps consumers easily identify how to dispose of packaging.

Bobbie is by parents, for parents. Bobbie is the only female-founded and mom-led infant formula company in the U.S. Our team is made up of scientists, operators, marketers, and medical experts who struggled to breastfeed exclusively. United in our disappointment of the current formula options in the U.S., we were determined to bring another option to market for our babies, and yours.

Bobbie is what our CEO Laura’s baby girl affectionately called her bottle. We found it so endearing that we used the name for the company.

Not yet, but stay tuned!

Bobbie is proud to support Baby2Baby, an organization dedicated to providing basic essentials to children in poverty here in the U.S. Our commitment will help provide thousands of feedings to babies in 45 cities across the country. In addition, we are supporting Brilliant Detroit, an organization dedicated to building kid success neighborhoods in Detroit, Michigan by providing support with literacy, community classes, and critical resources like infant formula.

Nope! Bobbie Companion Formula was pulled from the market by the FDA for incorrect labeling in 2019. There were no safety concerns with the product but it didn’t meet regulatory labeling standards to be sold in the U.S.

We are here for you! Text us or call us at 415-854-2500, Monday-Friday from 7am-5pm Pacific, or you can email us at hello@hibobbie.com. For press and media enquiries, email press@hibobbie.com.

If you are experiencing an emergency, please get in touch with your health care provider.