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Bobbie is made with organic ingredients. Manufactured at a world-class facility in Germany, our formulation has been certified organic in the EU, guaranteeing high food quality.
We source more than 95% of our ingredients from organic suppliers. Organic farming is strictly regulated in Europe and has a limited impact on the environment as it encourages the responsible use of energy and natural resources, while also encouraging a high standard of animal welfare.
Bobbie’s main organic ingredient is grass-fed dairy. This comes from cows on small-scale farms that graze on fertilizer-free, green fields in Germany.
USDA organic standards require that cows be pasture-raised for four months (120 days) a year, but Bobbie goes far beyond this as nutrient-rich grass is our cow’s primary source of food throughout the year. When grazing isn’t possible or humane, for example during cold winters, the cows eat grass in the form of silage or hay. They are not fed corn or grains.
Made without either corn-based or soy-based ingredients, Bobbie is the first toddler formula of its kind on the US market. While many others use sweeteners like corn syrup solids, brown rice syrup, or maltodextrin, the only sugar in Bobbie is lactose, which is naturally occurring in milk.
Our Companion Formula is also made with both organic ingredients and grass-fed dairy, while others are only one or the other.
We source our milk from small-scale farms in Germany that advocate for high standards in animal welfare and hygiene practices. Our choice of ingredients and multi-strain probiotic combination of Bifidobacteria also set us apart from similar products on the European market that only include a single-strain (Lactobacillus) probiotic.
Lactose is a natural sugar abundant in milk. It is broken down into simpler sugars by bacterial enzymes and used up to generate energy in your little one’s body. It also feeds healthy gut bacteria and stimulates them to produce lactic acid, a potent antimicrobial; more lactose stimulates more good bacteria in the gut.
Lactose is also naturally less sweet than corn syrup. To top it off, lactose improves the absorption of calcium and other minerals.
Bobbie is packed with live beneficial bacteria to support your little one’s immunity and gut health. Multi-strain probiotics mean there is more than one type of good bacteria in our Companion Formula, which makes it pretty unique and special.
Bobbie has four different types of Bifidobacteria probiotics - B.breve, B.bifidum, B.infantis, and B.longum - that have all been well researched and proven to provide immune benefits.
We believe all new parents deserve support and resources to help their families thrive. That's why Bobbie is proud to donate a portion of our proceeds to the Homeless Prenatal Program. Our funding helps support the program in providing critical prenatal education and parenting classes that lead to increased healthy birth outcomes and improved maternal and infant health and well-being. Learn more about how you can support their great work here.
Bobbie is what our CEO Laura’s baby girl affectionately called her bottle so we think it’s the perfect name for our company.
Each Bobbie foil bag is stamped with an expiration date. It’s also printed on the bottom of each box.
We recommend using cool, boiled water. We know many parents use alternatives but cool, boiled water is safest. Good hygiene is critical so remember to keep your bottle and preparation area clean and sterilized too.
Pour the required number of ounces of water into your toddler's bottle or cup. Add one scoop of Bobbie for each ounce of water. Shake vigorously for smooth results. Discard any used milk within one hour of preparation.
Bobbie comes in foil bags nestled inside a simple cardboard box. Once opened, roll the foil bag tightly closed after each use. You could also secure the bag with a clip or place it in a clean airtight container.
Store in a cool, dry place such as your kitchen cupboard. Use Bobbie within one month of opening the bag.
Remember to check the use by date stamped on the front of each foil bag or the bottom of each box, and do not use unopened products beyond that date.
See below for our recommendation on which bundle to order based on how many ounces of Bobbie you plan to give your toddler each day. If you are planning to use more Bobbie this month, we recommend ordering one bundle size up!
Our bundles come in three sizes: 2 boxes, 4 boxes, and 8 boxes. We know that feeding needs change. Once you subscribe, you’ll receive an email reminder before each shipment (every four weeks), confirming your delivery details, including the bundle size, to give you time to modify your order. See the table in the answer to the question above to help you determine how many boxes you need.
This all depends on how much your toddler consumes. For our recommendation on how much to order, see the table in an answer above. Each box is also printed with an expiry date that is typically up to 18 months after production.
Right now, Bobbie is only available for purchase in the San Francisco Bay Area through our website. We will be available nationally later this year.
We’re also open to chatting about retail opportunities. If you’re interested in partnering with us, drop us a note at firstname.lastname@example.org.
Once you subscribe, you’ll receive your chosen bundle every four weeks. If you need an emergency delivery, please reach out at email@example.com. Although we cannot guarantee faster delivery, we will do our best to get you the same or next-day delivery. There may be an additional charge for this service.
Bobbie strives to use eco-friendly materials wherever possible. Our boxes are made from recycled cardboard and are recyclable as well.
Our interior foil bags are designed to keep your little one’s formula fresh and safe, and may not be recycled. Foil bags are common in food and pharmaceutical packaging because aluminum foil provides a complete barrier to bacteria, light, oxygen, and moisture.
We continue to explore ways to evolve our packaging to be even more sustainable.
To modify or cancel your subscription, log into your Account in the upper right-hand side of the home page and click Manage Subscriptions. Choose the order you’d like to modify or cancel.
To modify or cancel your one-time order, please contact us at firstname.lastname@example.org and we will do our best to or modify it if it isn’t already on its way to you.
Email email@example.com or call us 855-690-4800 from 9am-5pm PDT Monday-Friday.
For press and media enquiries, email firstname.lastname@example.org.
Bobbie is made at a world-class facility in Germany using closed-loop manufacturing to ensure high quality and safety standards. We choose only the most nutritious, EU certified organic ingredients from pristine sources.
Our main ingredient is grass-fed cow's milk—a.k.a. one of the most delicious and nutrient-rich types of milk in the world. This gives Bobbie a pleasantly sweet and creamy taste, and also a subtle yellow color. It has a thin, smooth consistency like milk. Bobbie smells mildly milky—no strong, chalky, artificial or fishy odors here! We encourage you to try it yourself.
Your first order will arrive within two business days after your purchase date. After that, your Bobbie will be shipped every four weeks.